Dentaltown August 2018 - 63
The Keys
to Success
SmartBox founder's new book explains the
value in taking the "high ground" in dentistry
T
he sustained economic boom has given rise to an unusual
phenomenon: Dentists across the United States complain of
having too many patients, leaving them practically running between
operatories trying to keep up with packed schedules. At the same time,
the vast majority of those patients are looking for the least amount of
dentistry at the lowest cost.
Dentists today work too hard for too long for too little. That's not
the sort of "success" that dentists should be embracing.
Rise UP! The Keys to Ultimate Dental Practice Success is the latest
work from Colin Receveur, founder and chief executive officer of
SmartBox. In his book, Receveur identifies the market segment where
dentists can realize the highest average case value-the "high ground."
This tier is composed of prospects with the ability and willingness to
pay more for elective dental procedures from their dentist of choice.
Receveur lays out a point-by-point plan to take, hold and profit
from the high ground in almost every dentist's market. He shows
dentists how they can work less, earn more and enjoy life by following
the approach in this book.
Taking the high ground means far fewer battles with tightfisted
dental insurance companies. And it makes the steadily growing
corporate dentistry presence largely irrelevant to the success of smaller
dental practices.
Townie dentist Dr. David Moffet, who runs the practice coaching
business Ultimate Patient Experience, provided the foreword to
Receveur's latest work. In it, Moffet writes:
>>
Order your copy of Rise UP online
To order a copy of Colin Receveur's book Rise UP!
The Keys to Ultimate Dental Practice Success,
go to ultimatedentalpracticesuccess.com.
"
I'm excited about this book,
and I'm looking forward to seeing the
growth of the dental offices that apply
the principles and systems that are
explained on the pages inside.
This book is a game-changer. Read it
once, and then reread it. Then read it
again. Highlight it. Write in it. Bend the
corners of the pages.
But most importantly, use the
information inside this book. Put the
ideas and concepts into action in your
dental office. These ideas are not
theories. They are tried
and proven.
"
dentaltown.com \\ AUGUST 2018
63
http://www.ultimatedentalpracticesuccess.com
http://www.dentaltown.com
Table of Contents for the Digital Edition of Dentaltown August 2018
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