Dentaltown February 2018 - 61

"I remember being at a party in Dubai and overhearing someone talking about how
they couldn't wait to go to 'Apa's clinic.' I heard them describing it as a place someone
brags about being able to go to-it was unique. The New York clinic is the same way.
We've always instituted the 'red rope theory,' where we really don't let everyone in.
We choose who we want to treat, and the types of cases we want to take on."
What has been the most rewarding part
of having such a high-profile patient list?
"Celebrity patient" is such a cliché.
"Celebrity dentist" is even worse. I don't
think of it like that. We treat people-they
just happen to be amazing, and each one
different. The amazing part is listening
to our patients' lives and hearing their
journeys. Collectively, they are heads in art,
fashion, business, politics, sports, comedy,
theater, movies, music and government! So
I learn from them as much as I can. I'm
also blessed that I can pick up a phone

and pretty much do just about anything
I can think up in the world by reaching
out to a patient.
On top of the AACD's award for
outstanding cosmetic dentistry,
you're also a recipient of a prestigious
award for hospitality. You seem to have
mastered the clinical and business side
of running a practice and created what
you call a "seamless client experience."
What have been your keys to running
your practices?
You really learn as you go. I've always
come from a place of passion and inspiration,
but I've learned that sometimes that's not
enough. You really need to have the right
people first-people who want to be there,
who are inspired by their work and who
believe in the vision. I'm also learning that
your team needs to feel that they, collectively
and individually, make a difference. Finally,
I see how important it is for the team to have
my time and energy personally. As I've worked
on this, we've always had systems in place
to ensure we deliver the same experience for
every patient. But it takes a group effort to
see it continue day to day.
What has working with Dr. Larry
Rosenthal been like?
Amazing. Larry has been a mentor and
a best friend. We laugh all day, but we work
hard. When I first started working there
15 years ago, it was much different. ... I
was young and green, while he was the
king. Larry was different-dentistry was
dentaltown.com \\ FEBRUARY 2018

61


http://www.dentaltown.com

Table of Contents for the Digital Edition of Dentaltown February 2018

Dentaltown February 2018 - Intro
Dentaltown February 2018 - Cover1
Dentaltown February 2018 - Cover2
Dentaltown February 2018 - 1
Dentaltown February 2018 - 2
Dentaltown February 2018 - 3
Dentaltown February 2018 - 4
Dentaltown February 2018 - 5
Dentaltown February 2018 - 6
Dentaltown February 2018 - 7
Dentaltown February 2018 - 8
Dentaltown February 2018 - 9
Dentaltown February 2018 - 10
Dentaltown February 2018 - 11
Dentaltown February 2018 - 12
Dentaltown February 2018 - 13
Dentaltown February 2018 - 14
Dentaltown February 2018 - 15
Dentaltown February 2018 - 16
Dentaltown February 2018 - 17
Dentaltown February 2018 - 18
Dentaltown February 2018 - 19
Dentaltown February 2018 - 20
Dentaltown February 2018 - 21
Dentaltown February 2018 - 22
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Dentaltown February 2018 - 24
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Dentaltown February 2018 - 29
Dentaltown February 2018 - 30
Dentaltown February 2018 - 31
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Dentaltown February 2018 - 33
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Dentaltown February 2018 - 35
Dentaltown February 2018 - 36
Dentaltown February 2018 - 37
Dentaltown February 2018 - 38
Dentaltown February 2018 - 39
Dentaltown February 2018 - 40
Dentaltown February 2018 - 41
Dentaltown February 2018 - 42
Dentaltown February 2018 - 43
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Dentaltown February 2018 - Cover3
Dentaltown February 2018 - Cover4
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