office visit failing root canal with a chronic apical abscess, so the treatment plan was to take a CBCT and plan for a re-treatment. To our surprise, the CBCT showed an obvious fracture and significant bone loss that had been clinically undetectable. This news completely changed our treatment plan, from a re-treatment to an extraction with an implant. How many of your cases are GP referrals and how many are patients who find you on their own? Most of our referrals come from general practitioners, but we do see a lot of returning patients who'd previously been treated by either my grandfather or my uncle. A lot of these patients enjoy that they get to see the evolution of endodontics through three generations. We've also noticed an increased number of self-referring patients. Most fi nd us through social media or our 68 MAY 2018 // dentaltown.com website, so we try our best to maintain our website and have a strong social media presence. What aspect of your work are you most proud of? Customer service. Most times our patients are anxious when they come in to see us, so we make it our priority to make them feel as comfortable as possible. As a child I was afraid of going to the dentist, and even to this day I sometimes get anxious. I relate to my patients and help them get through the procedures. I get the most joy when patients tell me, "Wow, that wasn't nearly as bad as I thought it would be!"http://www.dentaltown.com