DentaltownUK August 2017 - 61

and feel connected to it. Having this
will attract patients who use this type
of technology frequently-and, of
course, encourage recommendations
to friends and family.
Above all, patients expect exceptional
care and support, and want a dentist that
listens to them, has a friendly attitude,
explains procedures and treatment options,
and inspires confidence.2
A 2012 study revealed that patients
value a dedicated dental team, and when
they are treated as a 'person, not as a
patient' by their dentists, it can produce
some profound changes in the way they
think about their oral health as well as the
role of dental professionals. Similarly, when
patients are able to express their opinions
about different treatment methods and are
involved in decision making, it empowers
them, makes them more accepting of dental
team instructions and has the potential to
improve outcomes.3
For patients to make decisions and to ease

any concerns or anxieties, they need to be
well informed. Practitioners need to provide
them with clear options, describing treatment
plans and pathways thoroughly. Sometimes,
of course, a particular procedure may not
be within the skill set or capabilities of the
practice, and in these cases practitioners need
to have a streamlined and reliable system
for referrals.
General practices need to have a good
working relationship with referral practices
that can be trusted to perform the dental
procedures required and to return patients
back to their regular surgery.
The London Smile Clinic is a dedicated
referral clinic in the centre of London.
Working in partnership with general dentists,
referrals are accepted for complex restorative
dentistry, implants, orthodontic, periodontal
and endodontic treatments. The team carry
out only the treatment it has been asked to
complete and all patients receive five-star
service before they're returned to their own
practice.

By implementing a reliable system for
referral, patients are never left floundering
and general practitioners know exactly how
to handle any complex cases that are beyond
their abilities or experience. Patient perception
and value is also added with the ability to
offer a wide variety of treatments at all levels.
General dental practices can also add
further services such as tooth whitening,
facial aesthetics or short-term orthodontics
to their portfolio to successfully meet the
growing demand for aesthetic and elective
procedures, which are now more popular
in the UK. n

References
1.
The Neilsen Consumer Confidence Index. Q3 2016 Consumer
Confidence Report. http://www.nielsen.com/uk/en/insights/
reports/2016/q2-2016-consumer-confidence-report.html
[Accessed 17th May 2017].
2.
Vahdat S et al. Patient involvement in healthcare decisionmaking: a review. Iran Red Crescent Med J. 2014 Jan;
16(1): e12454. https://www.ncbi.nlm.nih.gov/pmc/articles/
PMC3964421/ [Accessed 17th May 2017].
3.
Sbaraini A et al. Experiences of dental care: what do patients
value? BMC Health Serv Res. 2012; 12: 177. https://www.ncbi.
nlm.nih.gov/pmc/articles/PMC3407476/ [Accessed 17th May
2017].

dentaltownuk.com \\ AUGUST 2017

61


http://www.dentaltownuk.com

Table of Contents for the Digital Edition of DentaltownUK August 2017

Cover
On Dentaltown.com
Editorial with Mike Gow
Meet the Team
Howard Speaks: Drive-Thrus and Dentistry
Endodontic Reboot: Part One
Classified Listings
Brand Advertising
A United Voice
Adhesion in Primary Dentition Restorative Dentistry
Additive Dentistry
Zero Moment of Truth
Through the Keyhole
Message Boards: Re-treats question
Due Diligence—A Vendor's Perspective
Message Boards: Antibiotics after Surgical Extraction
Adding Value to the Patient Experience
Lifestyle
Poll: General Dentistry
CE Update
Students Section
Wishlist
DentaltownUK August 2017 - Cover
DentaltownUK August 2017 - Cover2
DentaltownUK August 2017 - 3
DentaltownUK August 2017 - 4
DentaltownUK August 2017 - On Dentaltown.com
DentaltownUK August 2017 - Editorial with Mike Gow
DentaltownUK August 2017 - 7
DentaltownUK August 2017 - Meet the Team
DentaltownUK August 2017 - 9
DentaltownUK August 2017 - Howard Speaks: Drive-Thrus and Dentistry
DentaltownUK August 2017 - 11
DentaltownUK August 2017 - Endodontic Reboot: Part One
DentaltownUK August 2017 - 13
DentaltownUK August 2017 - 14
DentaltownUK August 2017 - Classified Listings
DentaltownUK August 2017 - 16
DentaltownUK August 2017 - 17
DentaltownUK August 2017 - 18
DentaltownUK August 2017 - 19
DentaltownUK August 2017 - 20
DentaltownUK August 2017 - 21
DentaltownUK August 2017 - 22
DentaltownUK August 2017 - Brand Advertising
DentaltownUK August 2017 - 24
DentaltownUK August 2017 - A United Voice
DentaltownUK August 2017 - Adhesion in Primary Dentition Restorative Dentistry
DentaltownUK August 2017 - 27
DentaltownUK August 2017 - 28
DentaltownUK August 2017 - 29
DentaltownUK August 2017 - 30
DentaltownUK August 2017 - 31
DentaltownUK August 2017 - Additive Dentistry
DentaltownUK August 2017 - 33
DentaltownUK August 2017 - Zero Moment of Truth
DentaltownUK August 2017 - 35
DentaltownUK August 2017 - 36
DentaltownUK August 2017 - Through the Keyhole
DentaltownUK August 2017 - 38
DentaltownUK August 2017 - 39
DentaltownUK August 2017 - 40
DentaltownUK August 2017 - 41
DentaltownUK August 2017 - Message Boards: Re-treats question
DentaltownUK August 2017 - 43
DentaltownUK August 2017 - 44
DentaltownUK August 2017 - 45
DentaltownUK August 2017 - 46
DentaltownUK August 2017 - 47
DentaltownUK August 2017 - 48
DentaltownUK August 2017 - 49
DentaltownUK August 2017 - 50
DentaltownUK August 2017 - 51
DentaltownUK August 2017 - Due Diligence—A Vendor's Perspective
DentaltownUK August 2017 - 53
DentaltownUK August 2017 - 54
DentaltownUK August 2017 - 55
DentaltownUK August 2017 - Message Boards: Antibiotics after Surgical Extraction
DentaltownUK August 2017 - 57
DentaltownUK August 2017 - 58
DentaltownUK August 2017 - 59
DentaltownUK August 2017 - Adding Value to the Patient Experience
DentaltownUK August 2017 - 61
DentaltownUK August 2017 - Lifestyle
DentaltownUK August 2017 - 63
DentaltownUK August 2017 - 64
DentaltownUK August 2017 - 65
DentaltownUK August 2017 - 66
DentaltownUK August 2017 - 67
DentaltownUK August 2017 - 68
DentaltownUK August 2017 - 69
DentaltownUK August 2017 - 70
DentaltownUK August 2017 - 71
DentaltownUK August 2017 - 72
DentaltownUK August 2017 - 73
DentaltownUK August 2017 - Poll: General Dentistry
DentaltownUK August 2017 - 75
DentaltownUK August 2017 - CE Update
DentaltownUK August 2017 - 77
DentaltownUK August 2017 - Students Section
DentaltownUK August 2017 - 79
DentaltownUK August 2017 - 80
DentaltownUK August 2017 - 81
DentaltownUK August 2017 - 82
DentaltownUK August 2017 - 83
DentaltownUK August 2017 - 84
DentaltownUK August 2017 - 85
DentaltownUK August 2017 - 86
DentaltownUK August 2017 - 87
DentaltownUK August 2017 - Cover4
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