Who handles the marketing of your practice? I handle all the marketing initiatives 51% My office manager 16% Another team member 15% A third-party company does the marketing 18% Do you respond to negative reviews of your practice? Do you have a specific marketing strategy? 43% Yes 52% 57% 30% Weekly What percentage of your budget is spent on marketing? 18% 6% A peer or colleague and error No Monthly The best marketing advice I've received came from ... 42% My own research/trial 48% Yes No 13% More than 10 percent 12% Articles or books 15% 5 to 10 percent 0 percent 66% Less than 5 percent 28% A marketing company or representative dentaltownuk.com \\ SEPTEMBER 2017 51http://www.dentaltownuk.com