I could easily fill the rest of this article with examples of times that I have fallen into the traps mentioned by Godin (darn it - why didn't I realise at the time?). I have hired freelancers to resell my IP and then become stressed by their inability to either close sales or deliver to my standards. I have also tried to freelance my way to entrepreneurial success, hiring myself to do most of the work as well as the delivery and using or borrowing my own money. More relevant to this article, however, are the examples I meet every day of hard-working and talented dentists who are making the same mistakes: * * * * * 54 SEPTEMBER 2017 // dentaltownuk.com Hiring other freelancers (associates, travelling specialists, therapists, hygienists) and then bemoaning the fact that the freelancers seldom generate additional new business and may have clinical and communication standards that are not in line with the owner's core values and skills. Paying said freelancers more than they are worth and suffering the resulting cash flow problems. Owners who are trying to freelance their way to entrepreneurial success by generating 40%-60% of the sales themselves. Hiring themselves as financial manager and business development manager and trying to fit a 35-hour clinical week PLUS a 20-hour management week into an already strained work/life imbalance. Using their own money, running out of cash or failing to expand and innovate due to their inability to attract investorshttp://www.dentaltownuk.com