DentaltownUK February 2018 - 7

Have an idea for an article?
To send the DentaltownUK editorial team an idea for an article,
email the editor at mike.gow@dentaltownuk.com.

HF: If someone is interested in being published,
how does the process start?
SM: Shoot us a quick email that says, 'I'm interested
in writing an article about this topic,' and list out the
bullet points of the angles or the topics you'd like to
go into. What, specifically, are you going to talk about?
Any topic can go in many different directions. Rather
than cover something once broadly-and wipe out our
ability to cover it again in two or three more issues-we'd

See Howard Live!
Howard Farran, DDS, MBA, is an international speaker who
has written books and dozens of articles. To schedule Howard
to speak at your next national, state or local dental meeting,
email rebecca@farranmedia.com.

2018
FEB.
21

Irvine, California Study Group
Irvine, California

MARCH
7

Brace Place Orthodontics

APRIL
13

Townie Meeting

APRIL
20

Oklahoma Dental Association

New Jersey

Orlando, Florida

Oklahoma City

rather you be very specific, very deep. Don't try to write
'everything you need to know about' something; tell
us about one thing, in detail.
It's like telling somebody, 'You should bake an apple
pie.' You can't just tell people they need to bake an apple
pie; you need to give them the recipe to make an apple
pie. In the dentistry perspective, if you're writing about
a closure, don't just say 'I did the closure'-you have to
explain how you did this closure. What materials did you
use? How long did that take? Did you screw up when
you did it? How did you recover? All those things are
details that make your story uniquely yours-and that's
what readers want, because they want to know what
they're up against if they try it in their own practices.
Potential authors should take a look at what we've
published over the past year, to avoid pitching an article
about something we've just covered.
If you're interested in doing something about
improving your social media presence, for example,
you should know that we've already had Facebook
creator Mark Zuckerberg's father-who's a dentist,
and a Townie-do an article about boosting posts on
Facebook. Someone else wrote about Healthgrades.
Instead of 'how to improve your social media presence,'
try 'five tips for improving the videos on your patient
website.' (But don't try that very idea-we've done it.)
Very specific advice, not generalities, is what's going
to help our readers.
HF: Is there anything else?
SM: Three more big things:
1. Write the way that you speak. Imagine that
you're talking to an educated peer, at a party.
(Use contractions!) We're not creating encyclopedia entries. You should be having fun writing
about this, and that's something that we want to
make sure comes through.
2. Back up your claims. Use footnoted references
to industry-accepted materials.
3. Don't try to pass off anything that's already
appeared elsewhere. We don't accept previously
published content, even if it was on a blog or a
LinkedIn post. ■

dentaltownuk.com \\ FEBRUARY 2018

7


http://www.dentaltownuk.com

Table of Contents for the Digital Edition of DentaltownUK February 2018

Cover
Mike Gow: Contracts & the Hit Man
Howard Speaks
Message Board: Predictable Marginal Ridge
Dr. Harry Singh’s Financial Freedom Formula
Private Removable Prosthetics
Message Board: Large Composite Restorations
Quiz: Name that Oral Lesion!
The Boxing Dentist
Don't Make Assumptions
A Combined Digital Orthodontic and Restorative Approach
To Fill or Restore?
Back to Birmingham: BDC & Dentistry Show 2018
Temporomandibular Joint
Spin Me Right Round: Crown Preparations
Through the Keyhole-Dr. Alif Moosajee
Wish List-Dr. Yogi B. Savania
DentaltownUK February 2018 - Cover
DentaltownUK February 2018 - Cover2
DentaltownUK February 2018 - 3
DentaltownUK February 2018 - 4
DentaltownUK February 2018 - Mike Gow: Contracts & the Hit Man
DentaltownUK February 2018 - Howard Speaks
DentaltownUK February 2018 - 7
DentaltownUK February 2018 - 8
DentaltownUK February 2018 - 9
DentaltownUK February 2018 - Message Board: Predictable Marginal Ridge
DentaltownUK February 2018 - Dr. Harry Singh’s Financial Freedom Formula
DentaltownUK February 2018 - 12
DentaltownUK February 2018 - 13
DentaltownUK February 2018 - Private Removable Prosthetics
DentaltownUK February 2018 - 15
DentaltownUK February 2018 - Message Board: Large Composite Restorations
DentaltownUK February 2018 - 17
DentaltownUK February 2018 - Quiz: Name that Oral Lesion!
DentaltownUK February 2018 - 19
DentaltownUK February 2018 - 20
DentaltownUK February 2018 - 21
DentaltownUK February 2018 - 22
DentaltownUK February 2018 - The Boxing Dentist
DentaltownUK February 2018 - 24
DentaltownUK February 2018 - 25
DentaltownUK February 2018 - 26
DentaltownUK February 2018 - 27
DentaltownUK February 2018 - Don't Make Assumptions
DentaltownUK February 2018 - 29
DentaltownUK February 2018 - A Combined Digital Orthodontic and Restorative Approach
DentaltownUK February 2018 - 31
DentaltownUK February 2018 - To Fill or Restore?
DentaltownUK February 2018 - 33
DentaltownUK February 2018 - Back to Birmingham: BDC & Dentistry Show 2018
DentaltownUK February 2018 - 35
DentaltownUK February 2018 - Temporomandibular Joint
DentaltownUK February 2018 - 37
DentaltownUK February 2018 - 38
DentaltownUK February 2018 - Spin Me Right Round: Crown Preparations
DentaltownUK February 2018 - 40
DentaltownUK February 2018 - 41
DentaltownUK February 2018 - Through the Keyhole-Dr. Alif Moosajee
DentaltownUK February 2018 - 43
DentaltownUK February 2018 - 44
DentaltownUK February 2018 - 45
DentaltownUK February 2018 - 46
DentaltownUK February 2018 - 47
DentaltownUK February 2018 - 48
DentaltownUK February 2018 - 49
DentaltownUK February 2018 - Wish List-Dr. Yogi B. Savania
DentaltownUK February 2018 - Cover3
DentaltownUK February 2018 - Cover4
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