DentaltownUK June 2018 - 27

time out

The Importance of Local
SEO for Dental Practices
Local SEO is now more important to your
dental practice than ever

by Loran Simon
Loran Simon is masters-level certified
with the Google Squared training
program for digital marketing
professionals. In 2010 he co-founded
Somnowell Ltd., a dental laboratory in
the UK, with his father-in-law, visiting
professor Simon Ash, a consultant and
specialist orthodontist.
In 2014 Loran founded Somnowell
Marketing Ltd., a digital marketing
agency for dental practices.

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G

oogle estimates that roughly 73 percent
of all online activity is searches for local
products and services, with nearly half
of all Google searches having local intent.
In 2017, the most common way consumers
found out about a small business for the first
time was through online research. According
to published research, the internet now beats
even word of mouth as the most likely source
of new customers for local businesses (37
percent versus 35 percent).
If your dental website doesn't show up
in local search, or if you're not appearing
on the first page ('above the fold'), then
users will be less likely to choose you. As one
pundit put it: 'If customers can't find you
there, you effectively don't exist.'
Your dental business can't rely just on
patient recommendations If you're not paying
attention to your local SEO, you're seriously
eroding your fortunes online and masking
your business from a substantial source of
new customers.

What is local SEO and
why does it matter?
Local SEO helps businesses of any
kind promote themselves online to local
customers within a geographic area-in your
case, potential patients. If Google senses
local intent in a search query, it will serve up
results with local companies. The inclusion of
geographic factors in a search query-even if
this amounts only to 'near me'-means that
organic SEO isn't enough to rank.
One of the unique things about local
SEO is that there are two different ways
to rank:
1. The local pack. Includes the top three
Google Map results for a local search.
2. Localised organic ranking. Traditional
SEO, with a geographic/local focus in
terms of keywords and backlinks.
What influences where and how you rank
are quite different, but broadly speaking,
Google determines relevance, distance and
prominence.

dentaltownuk.com \\ JUNE 2018

27



https://www.somnowellmarketing.com http://www.dentaltownuk.com http://www.dentaltown.com http://www.dentaltownuk.com

Table of Contents for the Digital Edition of DentaltownUK June 2018

Cover
Mike Gow
Howard Speaks
Continuing Education Update
Show Your Work: Upper Lateral Incisors
The Online Dentist
Message Boards: Should I Fill these Interproximal Lesions?
Cover story: Welcome to Prison
Time Out
Message Boards: I Hate Class III Composites
The Best Cure
DentaltownUK News
BACD News
Through the Keyhole: Dr. Carol Somerville Roberts
Students
Quiz
Wish List
DentaltownUK June 2018 - Cover
DentaltownUK June 2018 - Cover2
DentaltownUK June 2018 - 3
DentaltownUK June 2018 - 4
DentaltownUK June 2018 - Mike Gow
DentaltownUK June 2018 - Howard Speaks
DentaltownUK June 2018 - 7
DentaltownUK June 2018 - Continuing Education Update
DentaltownUK June 2018 - 9
DentaltownUK June 2018 - 10
DentaltownUK June 2018 - Show Your Work: Upper Lateral Incisors
DentaltownUK June 2018 - 12
DentaltownUK June 2018 - 13
DentaltownUK June 2018 - 14
DentaltownUK June 2018 - The Online Dentist
DentaltownUK June 2018 - 16
DentaltownUK June 2018 - Message Boards: Should I Fill these Interproximal Lesions?
DentaltownUK June 2018 - 18
DentaltownUK June 2018 - 19
DentaltownUK June 2018 - 20
DentaltownUK June 2018 - 21
DentaltownUK June 2018 - Cover story: Welcome to Prison
DentaltownUK June 2018 - 23
DentaltownUK June 2018 - 24
DentaltownUK June 2018 - 25
DentaltownUK June 2018 - 26
DentaltownUK June 2018 - Time Out
DentaltownUK June 2018 - 28
DentaltownUK June 2018 - 29
DentaltownUK June 2018 - Message Boards: I Hate Class III Composites
DentaltownUK June 2018 - 31
DentaltownUK June 2018 - 32
DentaltownUK June 2018 - 33
DentaltownUK June 2018 - 34
DentaltownUK June 2018 - 35
DentaltownUK June 2018 - The Best Cure
DentaltownUK June 2018 - 37
DentaltownUK June 2018 - 38
DentaltownUK June 2018 - 39
DentaltownUK June 2018 - 40
DentaltownUK June 2018 - DentaltownUK News
DentaltownUK June 2018 - 42
DentaltownUK June 2018 - BACD News
DentaltownUK June 2018 - 44
DentaltownUK June 2018 - Through the Keyhole: Dr. Carol Somerville Roberts
DentaltownUK June 2018 - 46
DentaltownUK June 2018 - 47
DentaltownUK June 2018 - 48
DentaltownUK June 2018 - 49
DentaltownUK June 2018 - Students
DentaltownUK June 2018 - 51
DentaltownUK June 2018 - Quiz
DentaltownUK June 2018 - 53
DentaltownUK June 2018 - Wish List
DentaltownUK June 2018 - 55
DentaltownUK June 2018 - 56
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