DentaltownUK June 2018 - 47

global financial collapse of 2008. It took
a long time and a lot of hard work, but by
January 2009, Evolve opened.

How do you market the
practice to the public?
Because Evolve was a squat private practice
in an area well served by the NHS at the time,
I had to do a lot of marketing in advance of
opening-and of course this is still ongoing,
as well. I think we tried just about everything
going at the time, but over the years we have
learnt that we get our patients from three
main sources: our website, word of mouth
and people passing by. Because the practice
is in a retail unit, a lot of people go past and
often pop in. I believe that every practice is
similar in the first two sources of patients,
but each practice has its own unique source
of patients depending on its situation.

How many staff do you have
and what are their roles?
When I opened Evolve, I had one nurse,
one receptionist, a very part-time hygienist

and myself. I quickly added an orthodontist
in to the mix. Now, almost 10 years later,
we are a team of me, three associates, three
hygienists, four dental nurses, two receptionists, two treatment coordinators, one practice
manager and a marketing manager. Not all
full time-in fact everyone works part time.

What types of treatments
do you offer?
We are a fully private practice that
offers a wide range of treatments, including
orthodontics, sedation, facial aesthetics,
hypnorelaxation and TMJ treatment.

Tell us more about the
layout of the clinic.
We have three treatment rooms that all
open into the decontamination room. The
reception area is light and airy, with a natural
wood floor and beautiful sconces that hold
fresh flowers. We have a consultation room for
the TCOs to use, and a unique feature is all
of our Gromit figurines. I started collecting
them several years ago when there was a

dentaltownuk.com \\ JUNE 2018

47



http://www.dentaltownuk.com

Table of Contents for the Digital Edition of DentaltownUK June 2018

Cover
Mike Gow
Howard Speaks
Continuing Education Update
Show Your Work: Upper Lateral Incisors
The Online Dentist
Message Boards: Should I Fill these Interproximal Lesions?
Cover story: Welcome to Prison
Time Out
Message Boards: I Hate Class III Composites
The Best Cure
DentaltownUK News
BACD News
Through the Keyhole: Dr. Carol Somerville Roberts
Students
Quiz
Wish List
DentaltownUK June 2018 - Cover
DentaltownUK June 2018 - Cover2
DentaltownUK June 2018 - 3
DentaltownUK June 2018 - 4
DentaltownUK June 2018 - Mike Gow
DentaltownUK June 2018 - Howard Speaks
DentaltownUK June 2018 - 7
DentaltownUK June 2018 - Continuing Education Update
DentaltownUK June 2018 - 9
DentaltownUK June 2018 - 10
DentaltownUK June 2018 - Show Your Work: Upper Lateral Incisors
DentaltownUK June 2018 - 12
DentaltownUK June 2018 - 13
DentaltownUK June 2018 - 14
DentaltownUK June 2018 - The Online Dentist
DentaltownUK June 2018 - 16
DentaltownUK June 2018 - Message Boards: Should I Fill these Interproximal Lesions?
DentaltownUK June 2018 - 18
DentaltownUK June 2018 - 19
DentaltownUK June 2018 - 20
DentaltownUK June 2018 - 21
DentaltownUK June 2018 - Cover story: Welcome to Prison
DentaltownUK June 2018 - 23
DentaltownUK June 2018 - 24
DentaltownUK June 2018 - 25
DentaltownUK June 2018 - 26
DentaltownUK June 2018 - Time Out
DentaltownUK June 2018 - 28
DentaltownUK June 2018 - 29
DentaltownUK June 2018 - Message Boards: I Hate Class III Composites
DentaltownUK June 2018 - 31
DentaltownUK June 2018 - 32
DentaltownUK June 2018 - 33
DentaltownUK June 2018 - 34
DentaltownUK June 2018 - 35
DentaltownUK June 2018 - The Best Cure
DentaltownUK June 2018 - 37
DentaltownUK June 2018 - 38
DentaltownUK June 2018 - 39
DentaltownUK June 2018 - 40
DentaltownUK June 2018 - DentaltownUK News
DentaltownUK June 2018 - 42
DentaltownUK June 2018 - BACD News
DentaltownUK June 2018 - 44
DentaltownUK June 2018 - Through the Keyhole: Dr. Carol Somerville Roberts
DentaltownUK June 2018 - 46
DentaltownUK June 2018 - 47
DentaltownUK June 2018 - 48
DentaltownUK June 2018 - 49
DentaltownUK June 2018 - Students
DentaltownUK June 2018 - 51
DentaltownUK June 2018 - Quiz
DentaltownUK June 2018 - 53
DentaltownUK June 2018 - Wish List
DentaltownUK June 2018 - 55
DentaltownUK June 2018 - 56
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