Patient Care by Rachel Dilley Rachel Dilley is the Practice Manager of Town Hall Dental (https://www. townhalldental.co.uk), a private dental practice based in Brighouse, West Yorkshire. Rachel now advises others on how to improve patient care at their practice. It is essential to understand that patient care is the lifeblood of any practice. It does not matter what unique treatments you provide, the location of your practice or how well it is branded. If your patient care is not up to an exceptional standard, you won't be as successful as you can be. Having exemplary patient care has more of an impact on your branding, your sales and your employee satisfaction than any other factor within your practice. You don't have to be an expert, or spend a lot of money on these things, but with great patient care it will all work for you. The first step in providing the best patient care you can is to start with your employees. At Town Hall Dental I feel blessed to have the team that we have who are motivated and ready to work as a family. dentaltownuk.com \\ MAY 2018 23http://townhalldental.co.uk http://www.dentaltownuk.com