Orthotown December 2012 - (Page 28)

you should know // feature You Should Know: VisionTrust is a marketing communications company dedicated to helping clients build their marketing strategies and branding programs. Orthotown Magazine talks to Jeff Behan of VisionTrust. Jeff, tell me about VisionTrust and what you provide to orthodontists. Jeff Behan: I think the best way to explain it is with a quick analogy. If you’ve ever built a custom home or office space, you know that it takes a team of people to build it right. Framers, masons, roofers, electricians and other specialized craftsmen work together, driven by the general contractor – that one person you trust to manage all the people and elements that will make your vision a reality. The same is true when you’re ready to build your brand and marketing programs, but many practitioners trust their branding and marketing to a staff member or contractor without the experience and tools necessary to build a holistic program that creates profit and reflects positively on the brand. Others focus on a single element, like case acceptance, professional referral or search engine optimization, without first building a foundation that will differentiate them and move people to action. A marketing program built this way is the equivalent of trying to build a house by hiring only roofers. VisionTrust is the general contractor – a full-service marketing communications company helping our clients build a marketing and branding program that will stand the test of time, uncertain economic conditions and the ever-changing competitive landscape. We work with more than 1,500 orthodontic practices and a number of the top manufacturers supporting the profession. VisionTrust’s passion is helping practices develop and tell their unique story in a way that makes them the practice of choice for anyone considering orthodontic treatment, and creating strategic advantage for our clients. Our services cover the entire spectrum of marketing communications, including: • Brand and Corporate Identity Development • Strategic Marketing Plans • Web Site Design and Development • Referral Nurture Programs • Patient Education Videos • Patient Testimonial Videos • Custom Messaging for Front Office and On-Hold Systems 28 DECEMBER 2012 // orthotown.com http://www.orthotown.com

Table of Contents for the Digital Edition of Orthotown December 2012

Orthotown.com Highlights
Wired for Success
Wire Bending Recommendations?
This Might Be a Hard Case
New Products
The New Patient Experience
Case Presentation
Let Your Patients Do the Bragging
VisionTrust
Thank You, Dr. Womack!

Orthotown December 2012

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