Orthotown July/August 2013 - (Page 32)
practice management // feature
by Don Caputo
“Earnings drop due to restructure” is a phrase often used by corporate America. In
other words, financial projections were missed due to changes in the organizational structure. Although restructuring is often to blame for poor results, it is seldom clear if the
restructuring caused the missed expectations or if the decreased revenue forced the
restructure. One certainty is that change, regardless of the cause, is not widely embraced.
In light of the recent economic challenges, many companies including orthodontic and
dental professionals, have been faced with tough business decisions that inevitably force
change. Reduction in staff, streamlining internal operations, replacing antiquated software
and implementing new vendor relationships are just a few items that have significant impact
on the existing office’s operations. Most companies take years to define and implement
processes while others just let them evolve (not recommended by any consultant). Then the
restructure necessity arises and chaos begins. Inherently, change invites a level of uncertainty,
which forces people from their routines and promotes frustration. But with change comes
opportunity, new innovations, greater focus, refinement of processes and a new commitment with the team. The challenge is balancing a healthy promotion of opportunity without upsetting the “apple cart.” Here are six key areas that will help prepare for the impact
of change and help encourage all members to embrace the transformation.
continued on page 34
32
JULY / AUGUST 2013 // orthotown.com
http://www.orthotown.com
Table of Contents for the Digital Edition of Orthotown July/August 2013
Introducing the Townie Choice Awards
Knowledge: Change Management’s Best Friend
Efficiency of Advanced Digital Technology for Orthodontic Treatment
The Challenges of Providing Low-income Children with Access to Orthodontic Care
Accelerated Tooth Movement Technology
Playing the Charity Card
One Full-time Employee per $200,000 Collections?
Pros and Cons of .022 Versus .018 Slot Braces
Orthotown.com Highlights
Wired for Success: What Makes a Great Treatment Coordinator?
You Should Know: Cloud9Ortho
You Should Know: Embrace Smiles
You Should Know: Forestadent (an update)
New Products
Ad Index
Orthotown July/August 2013
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