Orthotown July/August 2013 - (Page 64)

do good // feature continued from page 63 Pros: • You’ve made a statement about what you stand for – and the community hears it loud and clear. • You can “screen out” other ideas because you’ve already decided what you will/won’t do and have data to support it. This is a great opportunity to keep the focus on where you will focus the majority of your marketing. • The people you recognize in your practice for going above and beyond as well as the impact on the charity generate great new marketing material. • Giving humanizes your practice. • Let’s not forget the tax-deductions! • Generating data, strong strategies and advanced planning eliminates any gamble! • The community expects you to give back and it will help generate well-deserved PR. • Philanthropy works in tandem with marketing you’re already doing: paid search, print ads, newsletters, etc. • You’re helping a great cause! Do your best and know that you are helping to change the world. Yes you! You might never meet the people you are helping, and you might never understand what it is like to walk in their shoes, but you are making a difference and you are helping to inspire others to give. In fact, you’re going to receive so much more personal satisfaction in return that what you give will seem small in comparison. That’s what this is all about, right? On behalf of every charity you may help or are currently supporting, thank you for what you do, and keep up the good work. You are an inspiration to your staff, colleagues, patients and community. n About Smiles Change Lives Smiles Change Lives is a national organization that matches orthodontic providers with children from qualified, low-income families to provide access to life-changing, essential orthodontic treatment. At present, Smiles Change Lives has over 700 providers spread throughout every state and, since its inception in 1996, has treated more than 3,000 children. This is due to SCL’s unique model, which matches children from lowincome families, who need orthodontic treatment, with caring orthodontists willing to provide such treatment. Each family must agree to abide by the program’s rules and contribute a set amount to SCL to be approved for the program. SCL uses these funds to recruit more doctors willing to treat more children. In this way, each family truly “pays it forward” - by helping their own child, they are making it possible for the next child to be treated as well. Since its inception, more than 99% of the children approved for SCL have successfully completed treatment. Please visit www.smileschangelives.org for additional information or to join our team of orthodontic providers who are bracing kids for a better future. » Ad Index Our advertisers make it possible for us to bring Orthotown to you free of charge. Almost all of the advertisers provide telephone numbers in their advertisements for your convenience and fast response. Our advertisers want to hear from you. 045 015 033 049 061 013 005 IFC-001 037 003 64 3M Unitek Cloud9Ortho Cottonwood Labs Dentsply GAC Dolphin Imaging and Management Solutions Imaging Sciences International Opal Orthodontics Ormco Corporation Ortho Classic Ortho2 JULY / AUGUST 2013 // orthotown.com 011 035 017 007 BC 031 009 IBC 019 OrthoAccel Technologies, Inc. OrthoBanc OrthoSelect OrthoSynetics Planmeca, Inc. Propel Orthodontics The Scheduling Instiute Smiles Change Lives Shock Doctor http://www.smileschangelives.org http://www.orthotown.com

Table of Contents for the Digital Edition of Orthotown July/August 2013

Introducing the Townie Choice Awards
Knowledge: Change Management’s Best Friend
Efficiency of Advanced Digital Technology for Orthodontic Treatment
The Challenges of Providing Low-income Children with Access to Orthodontic Care
Accelerated Tooth Movement Technology
Playing the Charity Card
One Full-time Employee per $200,000 Collections?
Pros and Cons of .022 Versus .018 Slot Braces
Orthotown.com Highlights
Wired for Success: What Makes a Great Treatment Coordinator?
You Should Know: Cloud9Ortho
You Should Know: Embrace Smiles
You Should Know: Forestadent (an update)
New Products
Ad Index

Orthotown July/August 2013