Orthotown Jan/Feb 2013 - (Page 29)

feature // marketing by Angela Weber Whenever January rolls around, people resolve to join gyms, volunteer more or set professional goals. Orthodontic practice owners should likewise take part in this time of reflection and self-improvement. The New Year provides a prime opportunity for you to review your marketing efforts and make improvements. The following 13 ideas for your 2013 marketing program can help your practice turn over a new leaf. Start with a Structure Idea 1 – Pay Attention to Data Orthodontic practices have plenty of potential marketing tactics at their disposal, but before you dive into implementing them, define your practice goals. Maybe a goal is to boost revenue by 10 percent, acquire a certain number of new patients, or gain a certain number of “better” patients (after defining whatever “better” means to you). Once you have achievable, quantifiable goals in place, you can choose the marketing tactics best suited to help you meet them. Determine in advance how you will measure your goals and evaluate progress along the way. continued on page 30 orthotown.com \\ JANUARY \ FEBRUARY 2013 29 http://www.orthotown.com

Table of Contents for the Digital Edition of Orthotown Jan/Feb 2013

Orthotown.com Highlights
Wired for Success: Goals for a New Year
Referring Doctor Letters
Indirect Bonding Message Boards
Recall System Message Boards
You Should Know: Solomon Orthodontic Systems
10 Strategies for Transforming Anxiety and Fear into Success and Achievement
You Should Know: Chessmile
Townie Poll: Marketing and Social Media
13 Marketing Resolutions for 2013
Your Exit Strategy
Industry News/New Products
Welcoming Adult Patients into Your Office

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