feature // marketing
by Angela Weber
Whenever January rolls around, people resolve to join gyms, volunteer more or set
professional goals. Orthodontic practice owners should likewise take part in this time of
reflection and self-improvement. The New Year provides a prime opportunity for you to
review your marketing efforts and make improvements. The following 13 ideas for your
2013 marketing program can help your practice turn over a new leaf.
Start with a Structure
Idea 1 – Pay Attention to Data
Orthodontic practices have plenty of potential marketing tactics at their disposal, but
before you dive into implementing them, define your practice goals. Maybe a goal is to
boost revenue by 10 percent, acquire a certain number of new patients, or gain a certain
number of “better” patients (after defining whatever “better” means to you). Once you have
achievable, quantifiable goals in place, you can choose the marketing tactics best suited to
help you meet them. Determine in advance how you will measure your goals and evaluate
progress along the way.
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Table of Contents for the Digital Edition of Orthotown Jan/Feb 2013