Orthotown Jan/Feb 2013 - (Page 37)

industry news // new products TP Orthodontics Gives Back at the Northeastern Society of Orthodontists Ormco Awards Smile Makeover The innovators of the Damon System, a progressive orthodontic treatment used to improve smiles, announced that Darlene Diaz, a 23-year-old resident of Homestead, Florida, is the grand prize winner of the company’s recent smile makeover contest that was judged by Soul Surfer Bethany Hamilton and hosted on damonbraces.com. Hamilton serves as the Damon System’s celebrity endorser, as she relied on the transformative orthodontic treatment to quickly and comfortably improve the health and beauty of her smile. TP Orthodontics, Inc., contributed a portion of the company’s sales from this year’s annual NESO meeting in New York to the American Red Cross Hurricane Relief Efforts. Days before the annual meeting, TP Orthodontics was notified that their trade show display and marketing materials were destroyed at a local warehouse during the hurricane. While the company did not have its usual booth presence at the show, Vice President of Global Marketing Sandra Hoefer explains that TP Orthodontics representatives were able to turn unique circumstances into a positive experience. For more information, visit www.tportho.com. Industry News The Industry News section helps keep you informed and up-to-date about what’s happening in the dental profession. If there is information you would like to share in this section, please e-mail your news releases to ben@farranmedia.com. All material is subject to editing and space availability. New Limited Treatment Option from ClearCorrect ClearCorrect has announced the Limited 6 for only $395, an ideal treatment option for simple anterior adjustments. It includes up to six steps of clear aligners (single or dual arch). Like every ClearCorrect case, this comes with a treatment setup, and Phase Zero and retainers are included at no extra cost. It’s the same ClearCorrect product you’re used to, now even more flexible and doctorfriendly. For more information about ClearCorrect, the company and its products, please visit ClearCorrect.com or call 1-888-331-3323. New Products If you would like to submit a new product for consideration to appear in this section, please send your press releases to Assistant Editor Krista Houstoun at krista@farranmedia.com. AlignerMeter App Great Smiles LLC offers a free app on iTunes and Google Play called AlignerMeter. The user downloads the app onto their iPhone or Android and takes three pictures of their teeth, each at a different angle, and submits them through the app. Once the pictures are submitted, a Board Certified Orthodontist with extensive knowledge of Invisible Braces will determine if that person will be a good candidate for Invisible Braces. The AlignerMeter app takes about two minutes from downloading to submission. Once the potential patient is evaluated, either to be a good Invisible Braces candidate or in need of a more extensive treatment, the orthodontist responds to the potential patient in an e-mail with the e-mail address provided. Visit AlignerMeter.com for more information. orthotown.com \\ JANUARY \ FEBRUARY 2013 37 http://www.damonbraces.com http://www.tportho.com http://www.ClearCorrect.com http://www.AlignerMeter.com http://www.orthotown.com

Table of Contents for the Digital Edition of Orthotown Jan/Feb 2013

Orthotown.com Highlights
Wired for Success: Goals for a New Year
Referring Doctor Letters
Indirect Bonding Message Boards
Recall System Message Boards
You Should Know: Solomon Orthodontic Systems
10 Strategies for Transforming Anxiety and Fear into Success and Achievement
You Should Know: Chessmile
Townie Poll: Marketing and Social Media
13 Marketing Resolutions for 2013
Your Exit Strategy
Industry News/New Products
Welcoming Adult Patients into Your Office

Orthotown Jan/Feb 2013