Orthotown June 2013 - (Page 14)

cover // story by Benjamin Lund, Editor, Orthotown Magazine O n the night of May 5, 2013, while the denizens of Philadelphia sported sombreros and imbibed margaritas to commemorate the annual observance of El Dia de la Batalla de Puebla – aka, “Cinco de Mayo” – visiting orthodontists and orthodontic professionals from around the world had other reasons to celebrate. Orthotown along with i-CAT and Ormco hosted the most anticipated event of the week at the opulent Trust building, located in Philly’s old city district, to applaud the latest technologies in advancing orthodontic care. For days, attendees and exhibitors at the 2013 American Association of Orthodontists (AAO) Annual Session were buzzing about brand new technologies that were unveiled at the meeting – specifically the Lythos Digital Impression System from Ormco and the newest addition to i-CAT’s 3D imaging family, i-CAT FLX. “It’s my pleasure to welcome you here tonight to this wonderful event at a wonderful venue,” announced the emcee of the 14 JUNE 2013 // orthotown.com evening, Orthotown Magazine Editorial Director Dr. Alan Curtis, in front of the standing-room-only throng of key-opinion leaders and top message board posters from Orthotown.com who were fortunate enough to score a coveted wristband invitation for the event. “We are truly excited about these transformational technologies that you will see tonight.” Dr. Curtis first introduced Mark Hillebrandt, vice president of marketing and product management at Ormco Corporation, to unveil Ormco’s brand new Lythos Digital Impression System. “It’s not every day we get to bring something this innovative to the market,” said Hillebrandt. “For more than 50 years, Ormco has been delivering innovation to the market. From copper NiTi wires to self-ligating brackets it has been our mission to transform orthodontics and help orthodontists deliver better care, more efficient care and grow their businesses. We see a transformation happening in the orthodontic market that’s critical to us http://www.Orthotown.com http://www.orthotown.com

Table of Contents for the Digital Edition of Orthotown June 2013

Orthotown.com Highlights
Wired for Success: Incorporating Laser Treatments into Routine Orthodontic Practice
I Am So Tired
The Latest Technologies Advancing Ortho Care
Why Ever Do a 4 Bi in a Class II Case?
Best Flowable Composite?
What’s Your Practice’s Online Reputation?
Office Visit: Self-made in Manhattan
Orthodontic Practice Rescue – Becoming the Pre-eminent Orthodontist
Do You Have a Laser Yet? It’s Time to Get One!
Ad Index

Orthotown June 2013

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