Orthotown June 2013 - (Page 28)

marketing // feature by Diana P. Friedman, MA, MBA Is your practice getting good reviews on Yelp? What are patients saying about you on Facebook and Twitter? It’s no secret that consumers are hitting the web in droves to research businesses in their area. According to Google, 73 percent of all online activity is related to local content.1 But those consumers aren’t just looking up your address, they’re reading the experiences of your customers and using that feedback to decide if they want to join them. Your online reputation is a critically important aspect of your practice’s brand identity. By paying attention to what your patients say about you on social media and participating when and where it’s appropriate, you can help ensure your practice is fairly and positively represented online. Here are three ways to start monitoring your practice’s online reputation, and a few tips on how to participate. 1. 28 Markowitz, Eric. “How to Market Your Business Using Google Places.” Inc.com. July 2011. JUNE 2013 // orthotown.com “Claim” Your Online Business Listings Web portals such as Yelp and Google+ Local are highly popular starting points for consumers searching for local businesses. Presence on these sites is every bit as important as your Facebook and Twitter profiles. But without a complete, accurate and up-to-date listing, you’ll miss attracting the attention of many potential patients. Your first step is to verify that you represent your business and are authorized to manage the listed information. Sites like Yelp and Google+ will send a code to a phone number or address they have on file, usually collected from another directory listing or perhaps your website. Once you’ve claimed and verified your listings on these sites, you can create brand-consistent profiles and monitor them to see what patients are saying. Enter complete company information – name, address, key personnel, etc. – making sure to keep every detail consistent. http://www.Inc.com http://www.orthotown.com

Table of Contents for the Digital Edition of Orthotown June 2013

Orthotown.com Highlights
Wired for Success: Incorporating Laser Treatments into Routine Orthodontic Practice
I Am So Tired
The Latest Technologies Advancing Ortho Care
Why Ever Do a 4 Bi in a Class II Case?
Best Flowable Composite?
What’s Your Practice’s Online Reputation?
Office Visit: Self-made in Manhattan
Orthodontic Practice Rescue – Becoming the Pre-eminent Orthodontist
Do You Have a Laser Yet? It’s Time to Get One!
Ad Index

Orthotown June 2013

http://www.nxtbook.com/farran/orthotown/2020JanuaryFebruary
http://www.nxtbook.com/farran/orthotown/2019December
http://www.nxtbook.com/farran/orthotown/2019November
http://www.nxtbook.com/farran/orthotown/2019October
http://www.nxtbook.com/farran/orthotown/2019September
http://www.nxtbook.com/farran/orthotown/2019JulyAugust
http://www.nxtbook.com/farran/orthotown/2019June
http://www.nxtbook.com/farran/orthotown/2019May
http://www.nxtbook.com/farran/orthotown/2019April
http://www.nxtbook.com/farran/orthotown/2019March
http://www.nxtbook.com/farran/orthotown/2019JanFeb
http://www.nxtbook.com/farran/orthotown/2018December
http://www.nxtbook.com/farran/orthotown/2018November
http://www.nxtbook.com/farran/orthotown/2018October
http://www.nxtbook.com/farran/orthotown/2018September
http://www.nxtbook.com/farran/orthotown/2018August
http://www.nxtbook.com/farran/orthotown/2018June
http://www.nxtbook.com/farran/orthotown/2018May
http://www.nxtbook.com/farran/orthotown/2018April
http://www.nxtbook.com/farran/orthotown/2018March
http://www.nxtbook.com/farran/orthotown/2018February
http://www.nxtbook.com/farran/orthotown/2017December
http://www.nxtbook.com/farran/orthotown/2017November
http://www.nxtbook.com/farran/orthotown/2017October
http://www.nxtbook.com/farran/orthotown/2017September
http://www.nxtbook.com/farran/orthotown/August_2017
http://www.nxtbook.com/farran/orthotown/2017June
http://www.nxtbook.com/farran/orthotown/2017May
http://www.nxtbook.com/farran/orthotown/2017April
http://www.nxtbook.com/farran/orthotown/March2017
http://www.nxtbook.com/farran/orthotown/2017JanFeb
http://www.nxtbook.com/farran/orthotown/2016_December_Orthotown
http://www.nxtbook.com/farran/orthotown/2016November
http://www.nxtbook.com/farran/orthotown/2016October
http://www.nxtbook.com/farran/orthotown/2016september
http://www.nxtbook.com/farran/orthotown/2016august
http://www.nxtbook.com/farran/orthotown/2016june
http://www.nxtbook.com/farran/orthotown/2016may
http://www.nxtbook.com/farran/orthotown/2016april
http://www.nxtbook.com/farran/orthotown/2016march
http://www.nxtbook.com/farran/orthotown/2016february
http://www.nxtbook.com/farran/orthotown/2015december
http://www.nxtbook.com/farran/orthotown/2015november
http://www.nxtbook.com/farran/orthotown/2015october
http://www.nxtbook.com/farran/orthotown/2015september
http://www.nxtbook.com/farran/orthotown/2015august
http://www.nxtbook.com/farran/orthotown/2015june
http://www.nxtbook.com/farran/orthotown/2015may
http://www.nxtbook.com/farran/orthotown/2015april
http://www.nxtbook.com/farran/orthotown/2015march
http://www.nxtbook.com/farran/orthotown/2015february
http://www.nxtbook.com/farran/orthotown/2014december
http://www.nxtbook.com/farran/orthotown/2014november
http://www.nxtbook.com/farran/orthotown/2014october
http://www.nxtbook.com/farran/orthotown/2014september
http://www.nxtbook.com/farran/orthotown/2014august
http://www.nxtbook.com/farran/orthotown/2014june
http://www.nxtbook.com/farran/orthotown/2014may
http://www.nxtbook.com/farran/orthotown/2014april
http://www.nxtbook.com/farran/orthotown/march2014
http://www.nxtbook.com/farran/orthotown/2014february
http://www.nxtbook.com/farran/orthotown/2013december
http://www.nxtbook.com/farran/orthotown/2013november
http://www.nxtbook.com/farran/orthotown/2013october
http://www.nxtbook.com/farran/orthotown/2013september
http://www.nxtbook.com/farran/orthotown/2013august
http://www.nxtbook.com/farran/orthotown/2013june
http://www.nxtbook.com/farran/orthotown/2013may
http://www.nxtbook.com/farran/orthotown/2013april
http://www.nxtbook.com/farran/orthotown/2013march
http://www.nxtbook.com/farran/orthotown/2013janfeb
http://www.nxtbook.com/farran/orthotown/2012december
http://www.nxtbook.com/farran/orthotown/2012november
http://www.nxtbook.com/farran/orthotown/2012october
http://www.nxtbookMEDIA.com