Orthotown June 2013 - (Page 35)

feature // risk management By Donald E. Machen, DMD, MSD, MD, JD, MBA, CFA and Hollie A. Machen, Esq. In a past article, data was considered from practice reviews that summarized the characteristics of the most successful orthodontists. This article generated many comments and questions from readers, including requests for a follow-up article. Several specific inquiries were from orthodontists who wanted to learn how to recover from a declining practice, especially one with decreasing new patients. After some thought and a review of many patient surveys, a clear pattern emerged as to what patients are attracted to, and more importantly, what they are not attracted to. As it turns out, a combination of hard and soft factors was deemed significant by patients in 1.) referring friends and acquaintances; and 2.) what those surveyed found significant in choosing an orthodontist for themselves. continued on page 36 orthotown.com \\ JUNE 2013 35 http://www.orthotown.com

Table of Contents for the Digital Edition of Orthotown June 2013

Orthotown.com Highlights
Wired for Success: Incorporating Laser Treatments into Routine Orthodontic Practice
I Am So Tired
The Latest Technologies Advancing Ortho Care
Why Ever Do a 4 Bi in a Class II Case?
Best Flowable Composite?
What’s Your Practice’s Online Reputation?
Office Visit: Self-made in Manhattan
Orthodontic Practice Rescue – Becoming the Pre-eminent Orthodontist
Do You Have a Laser Yet? It’s Time to Get One!
Ad Index

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