Orthotown April 2015 - (Page 36)

corporate proﬁle // OrthodonticMarketing.net Laboratory // feature The direct mail pros of Orthodontic Marketing Kyle Patton, Associate Editor, Orthotown Magazine W What does OrthodonticMarketing.net do? Aaron R. Boone: In a nutshell, we are orthodontic marketing experts who deliver new patients to practices across the country. We use the most advanced, targeted, results-based direct mail program in the industry, with guaranteed results. In fact, our goal-and your expectation- should be a minimum return of two to six times your investment on every mailing campaign. We partner with you in creating, deploying, tracking and scoring targeted, direct-mailing campaigns that will accelerate the growth of your practice and ensure you get the best return on your investment. In addition, we help increase your visibility, distinguish your brand and niche, penetrate and dominate your immediate market area, and even expand your overall patient reach. Our process has been perfected through the successful delivery of tens of millions of postcards and by analyzing hundreds of thousands of new patient calls to practices across North America. Let me explain. Over the last five years, our sister company has successfully partnered with thousands of orthodontic, dental and pediatric offices across the country. As we mailed and then tracked the results of tens of millions of mailed postcards, the results for our orthodontic offices were off the charts. Because of our unique ability to track and refine results, we continued to hone our program based on the response these offices were receiving. It quickly became apparent that we needed a company that was exclusively dedicated to orthodontists, because the industry, practice, and target patient are unlike any of the others. As time went on, we developed a system that incorporates all of that experience and technology that were working so well, while also adding advancements specifically for orthodontists. Hence, OrthodonticMarketing.net! There's nothing like it and nothing that delivers anything close to the combined benefit of new patients and value to a practice in the industry today. How did OrthodonticMarketing.net get its start? Aaron R. Boone Director of OrthodonticMarketing.net 36 What is your passion in orthodontics? Boone: I guess the best answer would be that it evolved over time, based on data and results. There is a saying in sports: "Stats don't lie." The stats were telling us that our program works exceptionally well for orthodontic practices. Boone: Helping people. We want to be involved in something that allows people to truly love who they are and what they represent. Orthodontists are all about that! We figure that the way to help the most people is to help those APRIL 2015 // orthotown.com http://www.OrthodonticMarketing.net http://www.OrthodonticMarketing.net http://www.OrthodonticMarketing.net http://www.orthotown.com

Table of Contents for the Digital Edition of Orthotown April 2015

Orthotown.com Highlights
Embrace Progress: From Clinical Skills to Marketing, Orthodontists Need a Wide Skill Base
Severely Short Roots
Open-Bite Corrections with TADs
Is Indirect Bonding Right for Your Practice?
Anterior Open-Bite Treatment with Clear Aligners
American Association of Orthodontics
Native Intelligence: Management Software without the Catch
Corporate Profile: The Direct Mail Pros of OrthodonticMarketing.net
Braces v. Aligners
A Great Big Reason to Smile in Arizona
Practice Management
Bonding to Ceramic Crowns

Orthotown April 2015