Orthotown August 2015 - (Page 42)

orthotown // review A Review of "Uncomplicate Business" by Daniel Grob, DDS, MS, Editorial Director, Orthotown Magazine H ave you ever thought or said the following statement? "Dentists should know more about business." Well, they should, and dental schools should teach more about business. I have often thought this while trying to deal with the pressures and unpredictability of running a dental-or more specifically, an orthodontic-practice. But where do you start? What are the key elements of business that apply to everyday dentistry? And what factors can help one succeed in the increasingly competitive and "corporatized" world of dentistry? How does one succeed in business? Dr. Howard Farran, publisher and founder of Orthotown Magazine and Orthotown.com, has written a book on this very topic. Howard Farran is a legendary and highly visible figure in the international world of general dentistry. His career has been on an upward climb since he founded a dental practice in Phoenix, Arizona, back in the late 1980s. Whether the topic is practice management or dental production or anything in between, if it relates to dentistry (and sometimes if it doesn't), Howard has an opinion. Of course, his thoughts have been based on lots of experience. For example, he was instrumental in fluoridating Phoenix's water. Howard is obviously interested in dentistry and how dental professionals can run a better business, but he's also interested in the principles of good general business. This passion led him to earn an MBA from Arizona State University. Now with his new book, "Uncomplicate Business: All You Need is People, Time, and Money," Howard lays out and explains with expertise these three essential elements of running a successful business. Each major chapter or section is filled with interviews, anecdotes and tips from some of Howard's various business ventures. As a voracious reader of business books (often I do nothing else on a plane trip), I found that one of this book's most helpful features is the bullet-points section (the highlights) at the end of each chapter. This saves the reader from having to highlight and dog-ear each important point. The highlighting is done for you. The section on people starts with you. The business owner needs to understand his or her own personality before hiring and working with others. People are the key to business. Many advocate hiring the person rather than the skill-skills can be taught, but personality can't. Special emphasis is placed on trust and respect and resisting the tendency to micromanage. 42 JULY / AUGUST 2015 // orthotown.com HOST AN EVENT: A Special Offer from Howard Farran You can connect with business contacts in many ways, but few are as effective as hosting events such as study clubs or lectures. Events are better for networking and referrals than direct mail, or even the most skilled sales call. This standout opportunity can get dozens, if not hundreds, of dental professionals in the same room. If all of your referring dentists grow their business 10 percent, that means more business for you. The most important factor is to give your prospective clients and peers a reason to show up. You must have a strong speaker. Having a great speaker is the equivalent of having a headlining act. People may feel encouraged to attend an event for other features, such as continuing education, networking or meeting vendors. However, the main reason to go is to hear the speaker. One of the best speakers in the industry is Howard Farran, and he may be available for your event. Howard Farran has lectured for many years throughout the United States and in dozens of countries on several continents. His advice on the business of dentistry has helped thousands of dental professionals of all kinds have a better understanding of their industry and how to raise the bar of success in their practices. The man knows how to sell out an event and he does it regularly, all across the globe. Dr. Farran believes his new book can help dentists everywhere to improve their business skills and elevate their practices, which is why he wants to do everything he can to get his book to readers. So for a limited time, he is offering his speaking services to specialists and dental labs at their events. Instead of paying the customary speaking fee, the hosting organization would purchase 250 copies of Howard's book, "Uncomplicate Business," for $5,000. This event can be scheduled for almost any date and can be scheduled well into the future, as long as the books are purchased by Sept. 1, 2015. Whether you're an orthodontist, an oral surgeon or lab owner, one referral case will pay for this! With an event like this, you are offered access to a huge pool of prospective clients, and you will be providing those clients access to great business advice from a dynamic speaker. For more information, contact Rebecca@farranmedia.com. http://www.Orthotown.com http://www.orthotown.com

Table of Contents for the Digital Edition of Orthotown August 2015

Orthotown.com Highlights
Embrace Progress: AAO Reflections
Poll
Managing Missing Upper Canines
Adult Class II Patient Possibility for Pre-Prosthetic Treatment
The Truth About Phase I Orthodontics
Ten Steps to Hire Slow— And Achieve Success Fast
Townie Choice Awards
A Review of “Uncomplicate Business”
Separating Your Practice from the Rest
10 Best Practices for Patient- Referral and Retention Programs
The Mini-Screw for Skeletal Anchorage in Pre-Prosthetic Orthodontics
The Use of Laser Technology in the Modern Orthodontic Practice
Ad Index

Orthotown August 2015