Orthotown August 2015 - (Page 48)
practice management // feature
BEST PRACTICES
FOR PATIENT REFERRAL
AND RETENTION
PROGRAMS
by Jason Jones, Founder of eTrove and President of Vertical Motion
I
t's a competitive market out there. Practitioners have to work
hard not only to retain existing patients, but also attract new
ones. Today's practice leaders are using patient-incentive
programs to thank and reward their customers for their
ongoing business and to encourage them to spread the word
with friends and family. Here are some ideas you can explore at the
practice where you work:
THE MOST SUCCESSFUL PATIENT
Tailor your programs to your patient base
IT MIGHT BE THE PRACTICE
Many "loyalty" solutions are available, so you want to ensure
that the one you choose can be tailored to the needs and interests
of your patients. If you have a young patient base, you will want a
flexible program that has incentives, prizes and activities that will
appeal to children, teens and their parents (like Lego mini-figures
or Starbucks cards). One-size-fits-all loyalty programs are not
going to provide the same experience for all your patients.
1
PROGRAMS HAVE A PASSIONATE
CHAMPION AT THE FRONT DESK.
MANAGER, MARKETING TEAM,
OR RECEPTIONIST.
Integrate your social media and marketing efforts
Focus on more than just referrals
Many practices are exploring how social media can be
effectively used to grow a business by promoting office/patient
interaction. The best patient-loyalty programs not only encourage
your patients to engage with you on social media, but also track
and reward for these interactions.
Many programs focus only on referrals, but that is just one
element of a successful referral and retention program. Consider
providing patients with incentives for a variety of desired behaviors, including arriving at appointments on time, brushing and
flossing well, and booking their next appointment in advance.
48
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JULY / AUGUST 2015 // orthotown.com
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http://www.orthotown.com
Table of Contents for the Digital Edition of Orthotown August 2015
Orthotown.com Highlights
Embrace Progress: AAO Reflections
Poll
Managing Missing Upper Canines
Adult Class II Patient Possibility for Pre-Prosthetic Treatment
The Truth About Phase I Orthodontics
Ten Steps to Hire Slow— And Achieve Success Fast
Townie Choice Awards
A Review of “Uncomplicate Business”
Separating Your Practice from the Rest
10 Best Practices for Patient- Referral and Retention Programs
The Mini-Screw for Skeletal Anchorage in Pre-Prosthetic Orthodontics
The Use of Laser Technology in the Modern Orthodontic Practice
Ad Index
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