Orthotown December 2015 - (Page 8)
embrace progress // column
It's Always Time for a System
How organization can take your practice to the next level
By Daniel Grob, DDS, MS, Editorial Director, Orthotown Magazine
I've had a couple of consultants visit
my practice during my career-some of
the best-and the experience has been
very rewarding. But what can you do to
get ready for a consultant-or better yet,
what can you do on your own to organize
your office, yourself and your staff? How
do you create your own system?
A system is defined as a set of connected
things or parts forming a complex whole, a
set of principles or procedures according to
which something is done, and an organized
theme or method.
In the practice of dentistry or orthodontics, you'll need a series of procedures,
lists and scripts that, when put together,
define your vision, practice and culture. A
common misconception is thinking you're
too small for a system and that you and
your team all work together fine without
systems. That's almost the worst excuse for
not having one.
There is nothing like one of your key
employees leaving abruptly to show the
remaining employees how little they know
about the other employees' jobs-unless
you have a system in place. Some doctors
think that they need to be big or be part
of a corporate organization to utilize a
system. In response to this I ask, "How do
you think they got to be a big corporate
organization?"
For example, my son manages a
restaurant for a large corporate chain.
He was charged with implementing the
systems utilized by a smaller California
microbrewery when it was acquired by
his corporation. This small SoCal chain
8
DECEMBER 2015 // orthotown.com
was acquired because it had an impeccable
system. What the food looked like, how the
food was arranged on the plate, and even
the music playlist in the background were
all written down for anyone to follow. This
allowed for continuity, ease of training and
consistency of patron experience.
systems, you get burned out. Start slowly,
but do start. It's that simple.
So where do you start? What is the
best way to get organized? Ron Roncone,
a well-respected orthodontist, business
manager, and growth expert, once said that
you should "write a page every day." This
In the practice of dentistry or
orthodontics, you need a series of
procedures, lists and scripts that,
when put together, define your
vision, practice and culture.
Large businesses need systems
As businesses get large, a systemic
approach is essential. As Dr. Howard Farran
points out in his book, Uncomplicate Business,
one of the key elements of successfully managing a business is to watch the numbers.
In order to watch the numbers, you need a
consistent approach to implementing the
business and doing tasks. Growth results
from systems! I have found that having
systems is what allows a small business
to become large. If you get large without
page could be a list, a script or procedure,
but the point is to write something down
every day. At the end of a year, you will
have 365 pages of a manual, lists and/or
procedures that can become your office
manual, employee handbook or textbook,
depending upon your goal. Imagine that!
Where do you start?
Everyone probably has his or her own
set of important factors that make a practice work. What I have done over the years
http://www.orthotown.com
Table of Contents for the Digital Edition of Orthotown December 2015
Orthotown.com Highlights
Embrace Progress: It’s Always Time for a System
Industry News
Finishing Tips, Tricks and Voodoo
Preserving Anterior Anchorage in Cases of Congenital Missing Laterals
Smooth Running: A Guide to Practice Transitions
Office Visit: Upstate New York Orthodontist Hits a Home Run with Winning Smiles
10 Things Every Orthodontist Needs to Know About HR Management
The Benefi ts of Early Treatment
Accelerated Orthodontic Tooth Movement with Clear-Aligner Therapy
Path to Purchase Research: A Survey Analysis
Poll
The Case for Soft-Tissue Orthodontics
Ad Index
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