Orthotown March 2015 - (Page 8)

industry // news 3M Unitek Highlights Importance of Orthodontic Treatment With the 3M Foundation, 3M Unitek has provided a grant to Pretend City Children's Museum located in Irvine, CA, to revitalize and redesign their dental ofﬁce exhibit. The dental exhibit allows children to play with dental and orthodontic equipment in order to foster a curiosity and understanding about the importance of visiting the dentist and maintaining good habits between visits. Aimed at sparking excitement about the orthodontic journey, the exhibit also includes a 3M Paint Your Smile kiosk, which allows children to upload a photo of themselves and virtually try on Clarity ADVANCED Ceramic Brackets from 3M Unitek. Orthodontists can access the tool with their own patients at Paintyoursmile.com. Nashville Startup Offers New Teeth-Straightening Option SmileCareClub provides an alternative solution to braces, allowing patients to straighten their teeth in only four to eight months at a fraction of the cost of regular braces or invisible aligners, with 24/7 oversight by licensed dental professionals-all from the comfort of their own home. The company says its aligners can ﬁ x minor crowding and space issues for just $900. The clear aligners work similarly to braces and can be removed while eating or playing sports and to brush or ﬂoss. For more information, visit Smilecareclub.com. Henry Schein Orthodontics Announces New Course Henry Schein Orthodontics has announced 2015 course dates for its Soft Tissue Orthodontics course, taught by Dr. Scott Frey. BOTOX, XEOMIN, and Dysport (also known as neuromodulators) are emerging as therapeutic and cosmetic orthodontic treatment modalities. Designed speciﬁcally for orthodontists, this course will teach revolutionary techniques and tools to affect the soft tissues in orthodontic diagnosis and treatment using neuromodulators, allowing the doctor to take command of soft tissues and deliver exceptional treatment outcomes. For more information and course dates, visit HenryScheinOrtho.com. Industry News Education Group ORTHOEVOLVE Acquires OrthoUniversity.com In an effort to expand and further its educational services, ORTHOEVOLVE has acquired OrthoUniversity.com. ORTHOEVOLVE, conceived by Dr. Tom Pitts, consists of a series of comprehensive orthodontic education programs. These courses are held in a variety of different domestic and international cities year-round. OrthoUniversity.com (or OrthoU.com) is an online resource dedicated to providing orthodontic professionals a space to share orthodontic education and information among peers. The online resource also has full social networking capabilities, classiﬁeds, upcoming seminar and event info and other educational resources, such as white papers. 8 MARCH 2015 // orthotown.com http://www.Paintyoursmile.com http://www.HenryScheinOrtho.com http://www.Smilecareclub.com http://www.OrthoUniversity.com http://www.OrthoUniversity.com http://www.OrthoUniversity.com http://www.OrthoU.com http://www.orthotown.com

Table of Contents for the Digital Edition of Orthotown March 2015

Orthotown.com Highlights
Embrace Progress: From the Phone Book to the Internet Age: How Marketing Has Changed Over the Years
Industry News
HSD—A New Twist to CL2 Correction
Managing Expectations
Patient Engagement by the Numbers
What’s on Your Tray? Bonding and Retie Setup
Corporate Profile: Locking in Success with Unmatched Customer Service
Poll
Building Partnerships: How to Earn GP Referrals
New Products
Custom Mouthguards for Ortho Patients
The Strategic Value of Staff Training and Development
Lateral Open Bite
Ad Index

Orthotown March 2015