Orthotown May 2015 - (Page 34)

finance // feature OVERHEAD: What Does it Mean to a Start-up Doctor? e all understand that orthodontists are specialists in the dental industry, experts in fi xing malocclusions and providing excellent patient care so their patients can have healthy bites and a lifetime of beautiful smiles. Unfortunately, clinical knowledge and skill are not enough for an orthodontist to make it as a successful business owner-he or she must also understand the business side of orthodontics. In the past, starting an orthodontic practice was relatively easy: a doctor could come out of school with low student-loan debt, ask a bank for a business loan, hang out his or her shingle, have a few lunches with dentists in the area and-with relative ease-the patients would flood into the office for exams. 34 MAY 2015 // orthotown.com by Jill Allen In our current economy, however, orthodontists are coming out of school with extraordinary student-loan debt. In addition, fi nancing is much harder to obtain and competition for patients is no longer just between orthodontists, but also includes dentists who are practicing orthodontics. All of these factors make cash flow critically important in the fi rst years of business, and overhead will be a direct contributor to how profitable a start-up doctor will be. Unfortunately, the benchmarks for overhead numbers published and set forth by the gurus of the orthodontic industry may not be realistic or even attainable for doctors in their fi rst years of practice- doctors starting with little or no production and collections. This doesn't mean that http://www.orthotown.com

Table of Contents for the Digital Edition of Orthotown May 2015

Orthotown.com Highlights
The Benefi ts of Treatment by Twelves
Your Orthodontic Business Funnel
Industry News
TADs Experience
Poll
Case Presentation: The Next Twelve
Large Arches, Small Teeth
New Products
Overhead: What Does it Mean to a Start-up Doctor?
A Winning Combination: Stainless-Steel Mini-Screws and CBCT Simulations
Orthodontic Marketing Automation: A Look Into the Future
The More We See, The More We Know
Three Key Solutions
A Leader Inside and Outside the Practice
From San Francisco to Orlando: A Look at AAO’s Upcoming Sessions
Use of Digital Impressions in Orthodontic Fabrication
Ad Index

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