Orthotown March 2016 - (Page 28)
practice management // feature
Looking
Toward
the Social Media
Horizon
by Angela Weber, MBA
Angela Weber is the
chief marketing officer
for OrthoSynetics,
a company that
specializes in business
services for the
orthodontic and dental industries. She
leads a team of marketing professionals
dedicated to developing and implementing
cutting-edge strategies and solutions
for its members. Weber has more than
15 years of experience in the advertising
industry, with a vast knowledge of
current and past trends, philosophies
and strategies for marketing within the
health-care industry. She holds a BA in
mass communication from Louisiana State
University and an MBA from the University
of New Orleans.
28
MARCH 2016 // orthotown.com
Orthodontic practices effectively no
longer have a choice about whether to include
a social media component in their marketing.
If a practice wants to stay competitive in
2016, social media marketing is essential.
Indeed, most of the practices I know
have a presence on at least one platform,
and many of them use more, but few of
them are truly profiting from social media.
That's a shame, because if done correctly,
social media is one of the most powerful
tools available to generate brand awareness
and new patient phone calls.
The landscape is constantly changing.
Read on to learn how to take advantage
of what social media has to offer, along
with the latest trends to look out for in the
coming year.
Keep your focus
New social media channels are always
popping up, and the press frequently hypes a
chosen one as the next big thing. Sometimes
the hype is merited, but often it's not.
TREND ALERT:
The teenage demographic is moving
from Facebook to Instagram and
Snapchat, but some 70 percent of
adults use Facebook. Are you going after
teenagers or their parents? Consider the
audience you are trying to reach when
determining which social media site you
will commit to.
http://www.orthotown.com
Table of Contents for the Digital Edition of Orthotown March 2016
Orthotown.com Highlights
Embrace Progress: Organizing the Digital Office
Wired for Success: Google Voice: The Future of Patient Communication
Welcome, Dr. Edmund Khoo, to the Orthotown Advisory Board!
Industry News
Simplifi ed Correction of Class II Using PowerScope
Looking Toward the Social Media Horizon
What’s On Your Tray? Tray for Bonding Brackets
Herbst Fixed Functional Treatment for a Severe Class II
I’ve Done a Tongue Guard … Now What?
Modern-Day Retention
Retainer Clasps
Message Board: Retention
New Products
Software Showcase
Product Profile: Burleson
Poll
How to Manage Overhead Percentages in the Practice
Ad Index
Orthotown March 2016
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