contents MESSAGE BOARDS from orthotown.com 16 Going Paperless: Is There a Good Way to Do It Without Having Computers at Each Chair? This Townie wants to go digital, but isn't sure how to do so and asks for input. 23 Open Bite Treatment Plan Help When a 31-year-old patient presents with an open bite, this Townie heads to the boards for treatment advice. A Residency Experience When Dr. Kaveh Baharvand served on the interview board at Jacksonville University's School of Orthodontics last October, it inspired him to recall his own search for a residency program-and how he made his decision. 30 FEATURES IN THIS ISSUE 34 06 08 Manual Osteoperforation and High-Frequency Vibration Dr. R. Bruce McFarlane shares four cases that used a combination of manual osteoperforation to treat stubborn cases and high-frequency vibration to help with aligner seating. 44 Product Showcase Missed the 2017 AAO Annual Session? Orthotown shares some of the products and software that were showcased this year. Orthotown.com Highlights Embrace Progress A Diverse and Didactic AAO Annual Session Did you make it out to the 2017 AAO Annual Session in San Diego, California? Dr. Daniel Grob, Orthotown editorial director, shares his insights from the highly informative session. 26 Supernumerary Problem A second opinion from an oral surgeon now has this doc wondering what he should do about this 13-year-old patient's supernumerary teeth. 12 14 28 48 Industry News Poll Product Profile: topsOrtho Ad Index A division of Farran Media 40 June 2017 * Vol. 10, Issue 4 real orthodontics for real orthodontists Cover article Market Your Way to the Top Winning the Marketing Race Orthotown board member Dr. Ann Marie Gorczyca shares 12 marketing tips that help orthodontists increase their reach, response and return on investment. 2 Dr. Ann Marie Gorczyca shares 12 tips to help you get to the top p. 40 JUNE 2017 // orthotown.com GOING PAPERLESS (You can do it without a computer at each chair) DR. R. BRUCE McFARLANE Speeding treatment with MOP and high-frequency vibration p. 34 AAO PRODUCT SHOWCASE The coolest items unveiled in San Diego p. 44http://www.orthotown.com