Orthotown May 2017 - 28

office visit

What was the path each of you took
to becoming an orthodontist?
Dustin: You could say that dentistry runs in the
family-our dad is a dentist, we also have a sister who's a
dentist, and a brother who's an oral surgeon. (One brother
is not a dentist, he's a salesman-we like to call him the
black sheep of the family.) I was a dental assistant for
my father for years; I always knew that I wanted to be in
dentistry, and when I was introduced to orthodontics, I
knew it was for me.
Tyler: When my career in music didn't work out, I
thought that dentistry would be a great backup plan. In
reality, though, my dad told me that I needed a "real job."
Dustin was growing this great practice and needed some
help, so we joined forces and grew Premier Orthodontics.
(Something kind of funny: Dustin mentioned that dentistry
runs in the family, but running also "runs" in the family!
Two years ago, all of my brothers, Dustin's wife and my
dad all ran a marathon together. Marathons, like dentistry,
are sort of a family tradition.)
How are your practices laid out?
What's the workflow like?
Dustin: All our offices have open floor plans; we love
light and we love open space. We're available for parents
to speak to us; they're welcome to see what we are doing.
We work hard, but also love to have fun while at work.

28

MAY 2017 // orthotown.com

What's your practice philosophy?
Tyler: Our practice philosophy is to make others smile.
We achieve this through the way we talk to people and how
we interact with them. We want the experience in our office to
not just be "expected" but to serve them with the unexpected.
You wow patients and create raving fans by doing things that
don't just meet expectations but exceed them.

OFFICE HIGHLIGHTS
Names and credentials: Dustin Coles, DDS, MSD,
and Tyler Coles, DDS, MSD
Practice name: Premier Orthodontics
Dustin graduated from: Brigham Young University;
Creighton University dental school; Indiana University
orthodontics program.
Tyler graduated from: Southern Utah University;
Creighton dental school; IU orthodontics program.
Practice locations: Maricopa, Casa Grande, Chandler,
central Phoenix and north Phoenix, Arizona
Practice sizes: 1,500 square feet to 2,800 square feet
Staff: 24
Websites: yourazbraces.com, orthomarketingdfy.com


http://www.yourazbraces.com http://www.orthomarketingdfy.com http://www.orthotown.com

Table of Contents for the Digital Edition of Orthotown May 2017

Orthotown.com Highlights
Embrace Progress
Industry News
New Products
Poll
Message Boards: Tell Me About All the 5s
Message Boards: How Would You Treat This Case
Office Visit: Brace for Impact
Make Mine a Combo
Voice Lessons
Is Your Office Up to Speed
Ad Index
Orthotown May 2017 - Cover1
Orthotown May 2017 - Cover2
Orthotown May 2017 - 1
Orthotown May 2017 - 2
Orthotown May 2017 - 3
Orthotown May 2017 - 4
Orthotown May 2017 - 5
Orthotown May 2017 - Orthotown.com Highlights
Orthotown May 2017 - 7
Orthotown May 2017 - Embrace Progress
Orthotown May 2017 - 9
Orthotown May 2017 - Industry News
Orthotown May 2017 - 11
Orthotown May 2017 - New Products
Orthotown May 2017 - 13
Orthotown May 2017 - Poll
Orthotown May 2017 - 15
Orthotown May 2017 - Message Boards: Tell Me About All the 5s
Orthotown May 2017 - 17
Orthotown May 2017 - 18
Orthotown May 2017 - 19
Orthotown May 2017 - 20
Orthotown May 2017 - 21
Orthotown May 2017 - Message Boards: How Would You Treat This Case
Orthotown May 2017 - 23
Orthotown May 2017 - 24
Orthotown May 2017 - 25
Orthotown May 2017 - Office Visit: Brace for Impact
Orthotown May 2017 - 27
Orthotown May 2017 - 28
Orthotown May 2017 - 29
Orthotown May 2017 - 30
Orthotown May 2017 - 31
Orthotown May 2017 - 32
Orthotown May 2017 - 33
Orthotown May 2017 - Make Mine a Combo
Orthotown May 2017 - 35
Orthotown May 2017 - 36
Orthotown May 2017 - 37
Orthotown May 2017 - 38
Orthotown May 2017 - 39
Orthotown May 2017 - Voice Lessons
Orthotown May 2017 - 41
Orthotown May 2017 - 42
Orthotown May 2017 - 43
Orthotown May 2017 - Is Your Office Up to Speed
Orthotown May 2017 - 45
Orthotown May 2017 - 46
Orthotown May 2017 - 47
Orthotown May 2017 - Ad Index
Orthotown May 2017 - Cover3
Orthotown May 2017 - Cover4
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