Orthotown November 2017 - 26

corporate profile

SHAPING THE
FUTURE OF DIGITAL
ORTHODONTICS
ClearCorrect teams with
Straumann to define a new age
The clear aligner industry has grown rapidly over the past 20
years. The global market is now believed to be worth $1.5 billion
and shows no signs of slowing down. With several patents due
to expire in 2017, rumors have swirled about major orthodontic
players eyeing the aligner market. This August, however, one of
the largest dental companies in the world, Straumann, surprised
everyone by announcing that it was purchasing ClearCorrect,
America's second-largest aligner manufacturer, for $150 million.
The appeal of aligners is, pardon the pun, clear: They're
discreet, removable, affordable and easy to use. And the technology
keeps getting better; doctors now treat cases that were previously
thought to be impossible with aligners. Even patients with severe
malocclusion are opting for combination treatment to limit their
time in traditional wires and brackets. While this level of patient
and doctor acceptance is relatively recent, clear aligner technology
got its start more than 70 years ago.

Clear aligners: A very brief history
In 1945, Dr. Harold Kesling invented the "Tooth Positioner."
This early rubber ancestor of clear aligners could be unwieldy,
unsightly and woefully inaccurate, but it was an important ﬁ rst
step. In the 1960s, Dr. Henry Nahoum began vacuum-forming
plastic to stone models and the clear aligner was born. Clear
aligners remained largely an in-ofﬁce novelty for many years, but
awareness grew tremendously in the late '90s when clear aligners
were mass-produced and mass-marketed for the ﬁ rst time, and
millions of dollars were poured into direct-to-consumer advertising.
For many years, it looked as if one company might dominate the

26

NOVEMBER 2017 // orthotown.com

http://www.orthotown.com

Table of Contents for the Digital Edition of Orthotown November 2017

Orthotown November 2017 - Cover1
Orthotown November 2017 - Cover2
Orthotown November 2017 - 1
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