Orthotown October 2017 - 37
A question I hear often from doctors
who are looking to open a practice is, "How
do I decide which location to pursue when
there appears to be more than one good
choice?" This decision can be a difficult
one because many of them are confused
about how to rate the factors of what
makes one site better than another.
In my experience, an orthodontist's default choice usually ends up being
the one that has the fewest competitors. It comes up a lot on the Orthotown
message boards when discussing the aspects of a site: "The place doesn't
seem to have much competition." It might be wise to keep in mind, though,
that often when a site has no competition, there are reasons nobody wants
to practice there.
To decide based solely upon the distribution or proximity of a site is to
ignore some of the most important benefits or the worst liabilities of site
selection. As site analysts who advise lenders, we believe there are additional
important factors about a location to consider. Here are the top five questions
any orthodontist should ask before deciding upon a new location.
by Scott McDonald
Scott McDonald is owner and
president of Doctor Demographics,
a firm that specializes in marketing
analysis services and research for
dentists. The company has been
serving practices for nearly 35
years. McDonald, a longtime Townie
(Scottmc56), provides the Perfect
Place to Put a Practice podcast on
Dentaltown and iTunes. A former marketing manager for
the California Dental Association, he helped start organized
dentistry's first efforts in public relations and advertising
shortly after the regulations of professional marketing
changed in 1977. Information: doctordemographics.com
orthotown.com \\ OCTOBER 2017
37
http://www.doctordemographics.com
http://www.orthotown.com
Table of Contents for the Digital Edition of Orthotown October 2017
Orthotown October 2017 - Intro
Orthotown October 2017 - Cover1
Orthotown October 2017 - Cover2
Orthotown October 2017 - 1
Orthotown October 2017 - 2
Orthotown October 2017 - 3
Orthotown October 2017 - 4
Orthotown October 2017 - 5
Orthotown October 2017 - 6
Orthotown October 2017 - 7
Orthotown October 2017 - 8
Orthotown October 2017 - 9
Orthotown October 2017 - 10
Orthotown October 2017 - 11
Orthotown October 2017 - 12
Orthotown October 2017 - 13
Orthotown October 2017 - 14
Orthotown October 2017 - 15
Orthotown October 2017 - 16
Orthotown October 2017 - 17
Orthotown October 2017 - 18
Orthotown October 2017 - 19
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Orthotown October 2017 - 35
Orthotown October 2017 - 36
Orthotown October 2017 - 37
Orthotown October 2017 - 38
Orthotown October 2017 - 39
Orthotown October 2017 - 40
Orthotown October 2017 - 41
Orthotown October 2017 - 42
Orthotown October 2017 - 43
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Orthotown October 2017 - Cover3
Orthotown October 2017 - Cover4
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