A division of Farran Media real orthodontics for real orthodontists April 2018 * Vol. 11, Issue 4 OFFICE VISIT: Dr. Ryan Pulfer His small-town practice uses big-time technology, but this Townie says orthodontics is still "90 percent art, 10 percent science" p. 34 HOW TO MEASURE PRACTICE SUCCESS Charlene White on key performance indicators p. 52 CE: NEGOTIATING LEASE RENEWALS 11 things to consider before you recommit p. 58 CORPORATE PROFILE: HENRY SCHEIN ORTHODONTICS Drs. Luis Carrière + John Graham discuss "sagittal-first" treatment p. 45