Orthotown January/February 2018 - 40
office visit
with one of our two stylish typewriters. This afforded me an open
canvas to make gradual changes and create a practice that fit more
in line with what I desired.
For the first eight months, I changed nothing and spent
considerable time delicately earning the trust of the current referral
base. In time, I did a complete rebrand, designed a new website,
made some personnel changes, switched to topsOrtho, overhauled
how we did financing, added a treatment coordinator position,
and went digital.
How is the practice laid out? What's the workflow like?
We practice out of a somewhat cramped 1,700-square-foot space
and take advantage of every single square foot. We have six clinic
chairs, one records chair and a chair in the treatment coordinator's
room. Our clinic chairs are in two rows of three, each facing opposite
another with counter space separating the two rows. Our waiting
room is small but cozy, and we encourage parents to join their kids
in the treatment area if they like. My vision includes expanding to
a larger, custom-designed office built for efficiency and aesthetics
sometime in the next two to five years.
What helps set your practice apart from others?
When I started in 2013, 70 percent of our new patients were
derived from GP referrals, and 30 percent from word-of-mouth and
the internet. Today, those numbers have flipped. I attribute that
to our focus on customer service and to increased online presence.
TOP PRODUCTS
TopsOrtho. I love Apple products. I also love the simplicity
of the topsOrtho software and its efficient functionality.
Carriere Distalizer. Easy to use, worn when compliance
is typically better, and makes transitioning to Invisalign
or braces a slam dunk.
Invisalign. I am a huge fan, and am doing more and more
each quarter. It's aesthetic and convenient, has great brand
recognition, and creates raving fans.
OrthoCalc. It's an amazing product that has revolutionized
our new-patient process.
TeleVox T-Link. Allows incredible convenience for patients
in terms of payments, reminders and scheduling.
40
JANUARY/FEBRUARY 2018 // orthotown.com
http://www.orthotown.com
Table of Contents for the Digital Edition of Orthotown January/February 2018
Orthotown January/February 2018 - Intro
Orthotown January/February 2018 - Cover1
Orthotown January/February 2018 - Cover2
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Orthotown January/February 2018 - Cover3
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