Orthotown January/February 2018 - 52
Time
Screen
Maximize Your
How to harness the power of videos done right
by Colin Receveur
Colin Receveur, a nationally
recognized dental marketing
expert and speaker, is the author
of several best-selling books on
internet marketing, most recently
The Four Horsemen of Dentistry:
Survival Strategies for the Private
Dental Practice Under Siege.
Receveur's company, SmartBox,
helps more than 550 dentists on
three continents get more and better patients.
Email: colin@smartboxwebmarketing.com
52
JANUARY/FEBRUARY 2018 // orthotown.com
Orthodontist videos and patient testimonial videos are
arguably the most powerful arguments to convince your
prospects to choose you to solve their orthodontic problems.
Video enhances engagement, lends credibility and provides
a sense of connection that the written word often struggles
to convey.
Today, 90 percent of all internet traffic is video. YouTube
reports that on any given day, more than 175 million Americans
watch videos online, and research reports that younger people
prefer watching short videos over reading articles.
Today's orthodontic prospects expect video, but the
incredible amount of video available poses a challenge. More
than 300 hours of video are uploaded to YouTube every
minute. Your videos need to be outstanding to garner the
attention you need to help grow your practice.
Based on the thousands of videos we've created for our
dentist clients, here's what you need to know to produce
ones that attract and help convert prospects into patients.
http://www.orthotown.com
Table of Contents for the Digital Edition of Orthotown January/February 2018
Orthotown January/February 2018 - Intro
Orthotown January/February 2018 - Cover1
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