A division of Farran Media real orthodontics for real orthodontists June 2018 * Vol. 11, Issue 5 Print Marketing Our guide will help you decide which methods make the most sense for your orthodontic practice p. 36 VETTING YOUR VENDORS What should you be asking SEO vendors-and what should their answers be? p. 26 TOWNIE MESSAGE BOARDS SUPER-USER FENRISĂLFR shares a pair of case studies featuring frictionless mechanics p. 30 AAO SPECIAL SECTION A closer look at the products and services introduced at this year's annual session p. 22