Orthotown June 2018 - 40
New-mover target packs
Marketing to new movers offers the chance to build a foundation for a solid, lasting patient
base right out of the gate. According to a study by V12data.com, within six months of moving
70 percent of new residents are looking for a dentist or an orthodontist. The average value of
a new patient in the first year is $4,000-$6,000, so this could be a new-patient revenue source
that yields an excellent return on investment.
Advantages: Because it's very targeted, it makes sense when offering new-patient specials
for growing families. Some new residents are looking for an orthodontist to continue existing
treatments, but have put off looking for one because of the stress of moving. With about 40
million people moving each year, according to the U.S. Census Bureau, your practice may have
to replace 20 percent of its patient base in any given year; new-mover programs target families
at the right place and the right time. You can target new homeowners as well as new movers.
Disadvantages: Living in a small community might hinder its effectiveness because you're
limited by the number of homes (potential patients) you can hit in a given campaign. If you
live in a mainly elderly community, you're missing homes with children and adults needing
orthodontic services. And if your marketing budget is of concern, the specialized lists for
these types of mailings can be costlier than a list based solely on mailing route or ZIP code.
No matter which print medium you choose for your practice, be sure to ask
the provider for any and all tracking sources they can provide so you can
accurately measure your results. With all of these print options available, you
certainly have the ability to "hit patients at home" and get them in your chair. ■
Ad Index
Our advertisers make it possible for us to bring Orthotown to you free of charge. Almost all of the advertisers provide telephone
numbers in their advertisements for your convenience and fast response. Our advertisers want to hear from you.
40
PG #
ADVERTISER
PG #
ADVERTISER
IBC
Align Technologies - iTero
5
Ortho2
IFC
American Orthodontics
13
OrthoFi
BC
Carestream Dental
29
OrthoMinds
17
DynaFlex
1
Propel Orthodontics
35
EasyRx
7
The Scheduling Institute
3
Henry Schein Orthodontics
21
Tops Software
JUNE 2018 // orthotown.com
http://www.V12data.com
http://www.orthotown.com
Table of Contents for the Digital Edition of Orthotown June 2018
Orthotown June 2018 - Cover1
Orthotown June 2018 - Cover2
Orthotown June 2018 - 1
Orthotown June 2018 - 2
Orthotown June 2018 - 3
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Orthotown June 2018 - Cover3
Orthotown June 2018 - Cover4
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