Orthotown August 2017 - 2

contents

MESSAGE BOARDS
from orthotown.com

20

Girl with Systemic Lupus
Erythematosus
Townies discuss whether a chronic disease
like lupus alters treatment modality and
offer their opinions on a related case.

Office Visit |

What's Up, Doc?

Take an exclusive tour inside the practice of an Orthotown editorial member
who's one of the most prolific posters on our message boards.
Dr. David Harnick of Albuquerque discusses his practice philosophy, including
the products and services he considers essential to his practice.

28

FEATURES

IN THIS ISSUE

36

06
08

The Speed of Light
Dr. John Hendy discusses how using lasers
can help expedite orthodontic treatment.

44

What's Your M.O.?
Jay Geier of the Scheduling Institute
discusses how we often focus on a potential
employee's skill set but give short shrift to
an equally important component of what
makes a good hire: his or her personality.

Orthotown.com Highlights
Embrace Progress

The Standard of Care
(Records, Anyone?)

What exactly is the new standard of care
when it comes to orthodontics? Is it CBCT?
Or something else? In his monthly column,
Orthotown Editorial Director Dr. Daniel Grob
searches for the answer.

60

Untangling Web Marketing
Sam Harbison of web marketing agency
Search Control answers the top questions
he hears from doctors about their websites,
online marketing and social channels.

A division of Farran Media

July/August 2017 * Vol. 10, Issue 5

real orthodontics for real orthodontists

YOUR

VOICE -
YOUR

CHOICE
OFFICE VISIT:
DR. DAVID HARNICK
A look inside this top
Townie's practice p. 28

JAY GEIER:
The test he trusts
for accurate employee
assessments p. 44

SH OW
PR OD

UC T

p. 50

2

JULY/AUGUST 2017 // orthotown.com

CA SE

24

Inverted Impacted Teeth,
Patience Is a Virtue
In this age of accelerated treatment done
at the "right" time, some patients still need
early evaluation, recall and extended care.

12
14
16
64

Industry News
New Products
Poll
Ad Index

50

Townie Choice Awards
Product Showcase
It's summertime-time to cast
your vote for the most dependable, user-friendly,
can't-live-without products and services offered in
the orthodontic industry.


http://www.orthotown.com http://www.orthotown.com

Table of Contents for the Digital Edition of Orthotown August 2017

Orthotown.com Highlights
Embrace Progress: The Standard of Care (Records, Anyone?)
Industry News
New Products
Message Board: Girl with Systemic Lupus Erythematosus
Message Board: Inverted Impacted Teeth, Patience is a Virtue
Office Visit: What's Up Doc?
The Speed of Light
What's Your M.O?
Untangling Web Marketing
Ad Index
Orthotown August 2017 - Cover1
Orthotown August 2017 - Cover2
Orthotown August 2017 - 1
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Orthotown August 2017 - 5
Orthotown August 2017 - Orthotown.com Highlights
Orthotown August 2017 - 7
Orthotown August 2017 - Embrace Progress: The Standard of Care (Records, Anyone?)
Orthotown August 2017 - 9
Orthotown August 2017 - 10
Orthotown August 2017 - 11
Orthotown August 2017 - Industry News
Orthotown August 2017 - 13
Orthotown August 2017 - New Products
Orthotown August 2017 - 15
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Orthotown August 2017 - 19
Orthotown August 2017 - Message Board: Girl with Systemic Lupus Erythematosus
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Orthotown August 2017 - 23
Orthotown August 2017 - Message Board: Inverted Impacted Teeth, Patience is a Virtue
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Orthotown August 2017 - 27
Orthotown August 2017 - Office Visit: What's Up Doc?
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Orthotown August 2017 - The Speed of Light
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Orthotown August 2017 - What's Your M.O?
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Orthotown August 2017 - Untangling Web Marketing
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Orthotown August 2017 - Ad Index
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