Digital Output - May 2008 - (Page 22)

companies mentioned RS# 100 101 102 103 104 105 106 107 108 109 110 111 112 113 COMPANY AGFA Alameda Company Apple Canon U.S.A Chromacity, Inc. ColorBurst Systems ColorGATE Software ColorVision, Inc. Datacolor EFI, Inc. EIZO Epson GMG Gretag Macbeth GTI Graphic Technology, Inc. Hahnemühle Hewlett-Packard IDEAlliance Integrated Color Solutions iProof Systems Inc. JUST Normlicht Group WEB SITE www.agfa.com www.alamedasupplies.com www.apple.com www.usa.canon.com www.chromacity.com www.colorburstrip.com www.colorgate.com www.colorvision.com www.datacolor.com www.efi.com www.eizo.com www.proimaging.epson.com www.gmgcolor.com www.gretagmacbethstore.com www.graphiclite.com www.hahnemuhle.com www.hp.com www.idealliance.org www.icscolor.com www.iproofsystems.com www.just-normlicht.de/us/shop “The people at EFI make it a lot easier to get color management down,” he says. Proofing to the color parameters of a commercial offset press is fairly routine, thanks to GRACol. Fine art is a trickier proposition, it is subjective. Successful proofing is as much about trust as it is about technology, McCall explains. “Once a client believes what you say will happen on press will happen on press, you build confidence.” Each year, Nature’s Best Photography magazine employs Prestige Graphics, Inc. to maintain and slightly enhance images for the Photography Windland Smith Rice International Awards exhibition in the Smithsonian National Museum of Natural History in Washington, DC. Images are received in RGB and color corrected in the same format for the exhibit. 114 115 116 117 118 119 120 121 122 123 124 125 Kodak Graphic Communications http://graphics.kodak.com LexJet Pantone, Inc. PerfectProof USA Inc. X-Rite, Inc. www.lexjet.com www.pantone.com www.proofmaster.net www.xrite.com Encompus, Inc. His clients include Nature’s Best Photography magazine. For five years running, McCall produced an exhibit for the Smithsonian, based on award winning photography from the magazine, along with proofs for the magazine’s fall collector edition. Reproducing the vibrant colors found in nature is a challenge, McCall admits, but a life spent working in color and strong support from vendor partners saw the project through. You can tell a lot about a firm’s priorities by how it apportions management roles. For design firm Encompus, color is so critical that co-founder Marc Aquilera wears two hats. He’s also the firm’s color management director. The company name incorporates the mission—to create the designs that encompass a variety of platforms. Moving a brand’s color consistently across platforms by creating color accurate hard proofs at every step of the design process is Aquilera’s personal mission. “We believe in proofing through the entire process of a job—even photo comps for a Web site are properly profiled. We proof on certified paper so there are no surprises at the end. We don’t like surprises in our business.” The company proofs to GRACol standards—which Aquilera hails as a godsend—and when dealing in wide format, only works with ICC savvy shops. Encompus uses an HP Designjet Z3100 for in-house proofing with HP Proofing Matte and Semi-Gloss Contract Proofing paper. Aquilera will be the first to admit that he is something of a color obsessive, but in a good way. He gives seminars in the X-Rite-sponsored Color Control Freak series and blogs about the topic on his company’s Web site. How does one become a color control freak? “It starts with measuring color. We’re always measuring the color.” Implementing color management does require knowledge, Aquirela says, but perhaps more importantly “time and dedication. I’m planning all the time— when to recalibrate monitors, the printers, etc.” Color Control Coping with color is a matter of mastering the components of your workflow. Reaching a level of accuracy ensures that same workflow will run smoothly. End users looking to simplify should research color proofing tools bundled with a print device. Armed with this knowledge they’ll deliver repeatable color matches to clients, equaling more business to their bottom line. D Circle 1 on FREE Product Info Card 22 Digital Output May 2008 www.digitaloutput.net http://www.agfa.com http://www.alamedasupplies.com http://www.apple.com http://www.usa.canon.com http://www.chromacity.com http://www.colorburstrip.com http://www.colorgate.com http://www.colorvision.com http://www.datacolor.com http://www.efi.com http://www.eizo.com http://www.proimaging.epson.com http://www.gmgcolor.com http://www.gretagmacbethstore.com http://www.graphiclite.com http://www.hahnemuhle.com http://www.hp.com http://www.idealliance.org http://www.icscolor.com http://www.iproofsystems.com http://www.just-normlicht.de/us/shop http://graphics.kodak.com http://www.lexjet.com http://www.pantone.com http://www.proofmaster.net http://www.xrite.com http://www.hhdigitalproducts.net http://www.hhdigitalproducts.net http://www.digitaloutput.net http://www.digitaloutput.net

Table of Contents for the Digital Edition of Digital Output - May 2008

Digital Output - May 2008

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