Winter 2016 GVMagazine - (Page 4)

CA MP US NE WS Laker Effect hails Grand Valley's impact Grand Valley launched a new branding campaign in February that showcases the collective impact of the "Laker Effect." Billboards, print, Web and broadcast advertisements and other materials feature images ranging from students against a background of precipitating university logos to weather map-like satellite images showing Grand Valley's effect on the region. Rhonda Lubberts, associate vice president for Institutional Marketing, said the umbrella campaign is a play on the meteorological term, "lake effect." "Like the lake effect, the Grand Valley community has a broad, profound impact on life in West Michigan, the state and beyond," Lubberts said. "Lakers are driven by a passion for learning and they use that knowledge, spreading their time, talents and expertise, to make positive contributions across Michigan and elsewhere." The research-based campaign used quantitative data that revealed people's perceptions of Grand Valley. Initial ad concepts were then tested with various audiences that Grand Valley wants to reach. Second endowed professor of civil discourse named The new Padnos/Sarosik Professor for Civil Discourse will bring his background in international relations and global migration to the position. Jack Mangala was introduced as the second professor of civil discourse November 19 at a symposium at the Eberhard Center. The endowed professorship is housed in the Brooks College of Interdisciplinary Studies and was given as a gift to Grand Valley in 2013 from longtime university supporters Shelley Padnos and Carol Sarosik. Mangala is an associate professor of African and African American studies and political science. He plans to develop a course for the fall 2016 semester that focuses on global migration and the challenges and opportunities immigrants 4 Winter '16 A new image campaign plays off the meteorological term and represents how Lakers look outward and spread their time and talents across Michigan and beyond. FOLLOW AND PARTICIPATE in the campaign on social media using #GVLakerEffect. and refugees present for host communities. Mangala said he is interested in the virtues of civil discourse in personal and public spaces, and he sees civil discourse as a critical skill for college students. "Keeping a tradition of civil discourse, particularly when we confront complex and sensitive issues, is absolutely critical in preserving the essence of a public democratic life," he said. He is also charged with planning a community symposium this fall. Mangala said the event's overarching theme will be to bring together stakeholders involved in immigrant and refugee integration to engage in dialogue and share strategies and experiences on how West Michigan can MORE ON WHAT EFFECT Lakers are having can be found online at gvsu.edu/LakerEffect. Jack Mangala was named the new Padnos/Sarosik Professor for Civil Discourse; he is pictured at a November symposium with, from left, Anne Hiskes, Shelley Padnos and Carol Sarosik. create welcoming communities for those populations. Lisa Perhamus, assistant professor of education, served as the inaugural Padnos/Sarosik Professor for Civil Discourse. http://www.gvsu.edu/LakerEffect

Table of Contents for the Digital Edition of Winter 2016 GVMagazine

Campus News
Focal Point
Athletics
Donor Impact
A Team of Their Own
Meijer Campus
Empowered. Educated. Engineers.
Breathing Life into Historic Sites
Sustainability
Research
Q&A Snell and Stanton
Alumni News
Off the Path

Winter 2016 GVMagazine