Grand Valley Magazine - Fall 2013 - (Page 7)

C AM P U S N E WS Image ad campaign helps students 'Find' Grand Valley Billboards with Grand Valley's new image ad campaign were unveiled in late August, timed with the start of the fall semester. The "Find" campaign helps audiences understand what can be found within Grand Valley and/or within one's self because of Grand Valley through messages about connections, experiences, and opportunities: Find Connections Within, or Find Experiences Within, for example. Messages have been incorporated within recruitment materials sent to prospective students; a more targeted roll-out of the campaign to faculty, staff and students occurred in mid-October to help them be positive ambassadors. In addition to billboards, the "Find" campaign includes web ads, bus signs, print ads, and a television ad. Rhonda Lubberts, associate vice president for Institutional Marketing, said the campaign messages were tested with focus groups of more than 100 high school students in West Michigan and the Detroit area. She added that the words selected for the campaign highlight academic advantages and overall quality of a Grand Valley education. A student holds up a new image campaign t-shirt. The campaign encourages students to 'find' themselves at Grand Valley. photo by Amanda Pitts CamPuS ChaTTer T. Haas getting crazy with the students! #GVSU @GVSUStudentLife @gvsufootball Posted by Travis Love (@travislove23) on Sept 21, 2013 First time studying at the new library and it couldn't be more right #argotea #pathophys #8tracks #study #Laker #GVSU Posted by kelseyferrand on Sept. 18, 2013 I'm so excited to take full advantage of such a beautiful library this fall! #gvsu #lakerforalifetime #MIPLibrary Posted by jennalynnhines on Aug 14, 2013 7 www.gvsu.edu Grand Valley Magazine http://www.gvsu.edu

Table of Contents for the Digital Edition of Grand Valley Magazine - Fall 2013

Campus News
Athletics
Arts
Donor Impact
A Laker bucket list
Bridging the justice gap
Seidman House holds hidden national gems
International Education
Research
Why the humanities still matter
Q&A James Smither
Off the Path
Focal Point
Sustainability
Alumni News

Grand Valley Magazine - Fall 2013

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