Grand Valley Magazine - Fall 2013 - (Page 7)
C AM P U S N E WS
Image ad campaign helps students
'Find' Grand Valley
Billboards with Grand Valley's new image ad campaign were unveiled in late August,
timed with the start of the fall semester.
The "Find" campaign helps audiences understand what can be found within
Grand Valley and/or within one's self because of Grand Valley through messages about
connections, experiences, and opportunities: Find Connections Within, or
Find Experiences Within, for example.
Messages have been incorporated within recruitment materials sent to prospective
students; a more targeted roll-out of the campaign to faculty, staff and students occurred
in mid-October to help them be positive ambassadors. In addition to billboards, the
"Find" campaign includes web ads, bus signs, print ads, and a television ad.
Rhonda Lubberts, associate vice president for Institutional Marketing, said the
campaign messages were tested with focus groups of more than 100 high school
students in West Michigan and the Detroit area. She added that the words selected
for the campaign highlight academic advantages and overall quality of a
Grand Valley education.
A student holds up a new image campaign
t-shirt. The campaign encourages students to
'find' themselves at Grand Valley.
photo by Amanda Pitts
CamPuS ChaTTer
T. Haas getting crazy with
the students! #GVSU
@GVSUStudentLife
@gvsufootball
Posted by Travis Love (@travislove23)
on Sept 21, 2013
First time studying at
the new library and it
couldn't be more right
#argotea #pathophys
#8tracks #study #Laker
#GVSU
Posted by kelseyferrand
on Sept. 18, 2013
I'm so excited to take
full advantage of such a
beautiful library this fall!
#gvsu #lakerforalifetime
#MIPLibrary
Posted by jennalynnhines
on Aug 14, 2013
7
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Grand Valley Magazine
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Table of Contents for the Digital Edition of Grand Valley Magazine - Fall 2013
Campus News
Athletics
Arts
Donor Impact
A Laker bucket list
Bridging the justice gap
Seidman House holds hidden national gems
International Education
Research
Why the humanities still matter
Q&A James Smither
Off the Path
Focal Point
Sustainability
Alumni News
Grand Valley Magazine - Fall 2013
https://www.nxtbook.com/gvsu/GVmagazine/GVMagazineSpring2017
https://www.nxtbook.com/gvsu/GVmagazine/GVMagazineWinter2017
https://www.nxtbook.com/gvsu/GVmagazine/GVMagazineFall2016
https://www.nxtbook.com/gvsu/GVmagazine/GVMagazineSummer2016
https://www.nxtbook.com/gvsu/GVmagazine/GVMagazineSpring2016
https://www.nxtbook.com/gvsu/GVmagazine/Spring2016GVMagazine
https://www.nxtbook.com/gvsu/GVmagazine/Winter2016GVMagazine
https://www.nxtbook.com/gvsu/GVmagazine/2015FallGVMagazine
https://www.nxtbook.com/gvsu/GVmagazine/Summer2015GVMagazine
https://www.nxtbook.com/gvsu/GVmagazine/GVMSpring2015
https://www.nxtbook.com/gvsu/GVmagazine/GVMwinter2015
https://www.nxtbook.com/gvsu/Grandvalley/GVMFall2014
https://www.nxtbook.com/gvsu/Grandvalley/grandvalleymagazine
https://www.nxtbook.com/gvsu/GVmagazine/spring2014
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