LancasterThrivingSummerFall2017 - 27
How to Develop
Way of Life
owadays, there is much emphasis on company
culture. It can attract or repulse the top recruits for
your company, and it can encourage or turn away
customers. Many times, culture is synonymous with activities.
In Silicon Valley, Google and Apple tout their free gourmet
food cafes, onsite massages, haircuts and free medical
checkups. Closer to home, we've highlighted communityminded volunteering efforts by employees at businesses like
Demme Learning and Nordstrom.
Although fun activities and giving back are elements of a
company's culture, there is much more to building a culture
than company-wide ping pong or pizza Fridays. Culture is
how your employees interact with clients, how leadership
makes decisions and how business is conducted. It is the set
of beliefs and morals that guide your staff in their day to day
routines and interactions with clients and the community. It
is the foundation for the way you do business.
With this importance, how do you go about developing
a culture that inspires rave reviews from clients and
employees who would do anything for your company? And
how do companies known for their attractive culture get
that way? I talked with a few Lancaster County businesses to
learn the steps they took to develop their cultures, and how
they keep them front and center every day.