LancasterThriving_WinterSpring2017 - 27
Your business phone
system will feel like
it's on Cloud 9
So you're thinking it might be a good
idea to deconstruct your own value
statements. But when does it make
sense to do this? We asked Lisa
Campbell of Scheffey. This marketing
communications firm tied its values
reassessment to its 25th anniversary
rebrand. She recommends taking
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* Continuously. Your core values of
who you are and what you believe
don't change, but external factors can impact how
you emphasize and prioritize them. So you should be
measuring your values against the current landscape
all the time.
* When there's a major leadership change. Ensure
that values remain in alignment with that new leader
and the culture of the organization.
* Anytime there's a change to the business model.
Maybe you opened a new division or introduced a
new product or service. This would be a good time
to do a litmus test of that introduction versus
* Quarterly or semi-annually. Set aside a few times a
year to reexamine your values as a leadership team or
a company, depending on how much evolution occurs
within that year.
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