LancasterThriving_WinterSpring2017 - 38
as a Force for Good
Over the holidays, The Stroopie Company was making as
many as 8,000 of its cinnamon waffle treats with a caramel
center in its small kitchen on Duke Street in Lancaster.
From there, the Stroopies were distributed to more than 70
supermarkets and specialty food stores across the United
States. The company is getting ready for a June food show in
New York, which will be the first time they put their product
directly in front of consumers.
"We're ready for a substantial growth in our company,"
says Jennie Groff, CEO and part owner with her husband,
But it may not be the hard-to-find traditional Dutch treats
that make the company unique. It's their social mission.
The Stroopie Company hires refugee women to make and
package their products and offers English classes to their
employees-who are, currently, three women from Syria
and three from Burma. Their manager is certified to teach
English as a second language.
38 | LANCASTERTHRIVING! | Winter/Spring2017
"Our company went through the Great Social Enterprise
Pitch," the project organized by the Lancaster County
Community Foundation and ASSETS, Groff says. That's
where she learned about becoming certified as a B
Corporation, which the company achieved in May 2016.
The B Corporation certification is a project of the B Lab,
a global nonprofit that aims to build a community of
businesses with shared social and environmental goals and
committed to public transparency and accountability. The
Stroopie Company is one of nearly 2,000 "B Corp" certified
companies worldwide-and one of three in Lancaster
County-to complete the rigorous certification process.
"Our company was established in 2008 to provide
meaningful employment to refugee women settling in
Lancaster-and to produce a top-notch product and be
profitable," Groff explains. "It was interesting to me that forprofit businesses were writing their social mission into their