PRACTICE MANAGEMENT SURVIVAL OF PHYSICIANS in a value-based world W e're past the tipping point as we proceed headlong into new market-driven accountability for quality, cost, and value. As employers and payers demand proven, value-based health care, and the market shifts from rewarding volume to rewarding value, physicians must be able to demonstrate the highest standard of care to effectively remain competitive for the foreseeable future. It's not something we should do - it's something we must do. 26 Lehigh County Health & Medicine | SPRING 2017