Nobel Biocare Letter - (Page 1)

The Inside Story on Nobel BioCare’s Marketing Strategy in North America Forbes Business News July 27, 2007 “Major losers include Nobel Biocare, shedding 3.3pct or 12.25 sfr to 364.50, amid speculation CEO Heliane Canepa could be replaced, possibly by former Syngenta CFO Domenico Scala due to the dental implant maker’s lack of success in the US market.” 30-07-2007 Nobel Biocare appoints Domenico Scala as new CEO N o b e l B i o c a r e I n i t i a t e s C a m pa i g n o f D i s i n f o r m a t i o n Mr. Keven Mosher, VP and General Manager of Nobel Biocare North America, failed to comply with Implant Direct’s demand that Nobel cease making false and misleading claims about the surgical compatibility of Implant Direct’s RePlant Implant with NobelReplace Drills This Report provides Implant Direct’s Response to Nobel’s False Claims Implant Direct’s RePlant™ vs. Nobel’s *Replace Tapered Groovy RePlant Implant is inserted with Nobel Replace* Surgical Instruments RePlant Platform is Compatible with Nobel Replace* Abutments RePlant Made of TiAlloy vs CP for TiUnite - Increases Strength by 15-20% Abutment/Implant Instability: RePlant 1.5o Implant Direct RePlant Implant U.S. PRICES for Implant includes Cover Screw and Color-Coded Fixture-mount that functions as closed tray Transfer 3.5mmD, 4.3mmD, 5.0mmD 6.0mmD All Same Price Nobel Replace* Tapered Implant U.S. PRICES for Implant $350 for 3.5, 5.0, 6.0 Diameters & $330 for 4.3mmD Cover Screw ($45.25) & Transfer ($56.75) To ta l C o s t $ 1 5 0 Save 65%-67% To ta l C o s t $ 4 3 2 - $ 4 5 2 RePlant Design Advantages Ti Alloy for Added Strength Cover Screw & Transfer Included Mini-Threads For Reduced Crestal Bone Stress Double-Lead Standard “V” Threads For 2X Faster Insertion Long Self-tapping Groove & Apical Threads for Better Initial Stability *Replace is a Trademark of Nobel Biocare Inc. 1

Table of Contents for the Digital Edition of Nobel Biocare Letter

Nobel Biocare Letter