Boating Industry Canada April 2015 - (Page 11)

Discover Boating 2015 Marketing delivering results with more to come! 2015 In 2015, discover Boating Canada will continue generating awareness and positive perceptions of the boating lifestyle. discover Boating launched the 2015 campaign in January to coincide with the Canadian boat show season, and will be actively marketing and promoting boating with targeted messages and initiatives throughout the year until the Fall. the national and bilingual campaign is using a strategic combination of targeted search engine marketing, online banner ads, online videos, social media and public relations efforts to reach a diverse audience and increase the number of qualified website visitors, who are most likely to be interested in learning more about the boating lifestyle, to discoverBoating.ca. these efforts work in concert to refer more consumers to manufacturer websites through discoverBoating.ca's Boat selector tool and to boost requests for the Beginner's guide to Boating, through discoverBoating.ca. over a third of visitors to discoverBoating.ca went on to visit a manufacturer website in 2014. these manufacturer website referrals are an increasing source of measureable value. discover Boating is a gateway for consumers who are less inclined to provide personal information as a lead for direct follow-up by third parties. discover Boating continues to offer compelling content to website visitors to educate and inspire them about the boating lifestyle. efforts are underway to increase the successful stories of discovery documentary series that launched in 2014. these documentary-style videos of real boaters generate awareness through social media, public relations, and they are an engaging part of discoverBoating.ca. the original stories of discovery videos were viewed more than 738,000 times by people across Canada in 2014. As online video continues to grow (Canadians watch over 300 online videos per month - leading all countries) these mini documentaries are a natural way for consumers to learn more about the boating lifestyle. In fact, two of these three videos were produced last year with young adults in mind and these stories have helped reach a younger demographic and tell a boating story through their eyes. In 2015, two new stories of discovery (one featuring a female Canadian angler) will launch and all five will be available to industry stakeholders for use on their own websites from www.discoverboating.ca/tools . take advantage of all the discover Boating resources, including content on our Facebook and twitter, our stories ONTARIO'S PREMIER SPRING MARINE MARKETING & SALES EVENT May 29 - May 31, 2015 At Credit Village Marina PORTCREDITSPRINGBOATSHOW.COM TO BOOK EXHIBIT SPACE & SPONSORSHIP OPPORTUNITIES CONTACT: Scott MacInnes * 416-275-2705 * scott@fishandboatshow.com MANAGED BY: SPONSORED BY: www.boatingindustry.ca 11 http://www.discoverBoating.ca http://www.discoverBoating.ca http://www.discoverBoating.ca http://www.discoverBoating.ca http://www.discoverboating.ca/tools http://www.discoverboating.ca/tools http://www.PORTCREDITSPRINGBOATSHOW.COM http://www.boatingindustry.ca

Table of Contents for the Digital Edition of Boating Industry Canada April 2015

Insight
Industry News
Ad Nauseam
Impact - John Pfeifer
Propulsion - Mercury's Latest & Greatest
Product Innovation - Xantrex
Made in Canada - Nova Kool
The Boat Shop - NMEA

Boating Industry Canada April 2015