Boating Industry Canada April 2015 - (Page 20)

While the most commercially important engine will be the 350 Verado, it's hard to ignore the excitement around the aggressively styled Verado 400 Racing model. engineering and product driven company and product leadership is a major focus for the organization." As he told us, "We will continue our robust pace of investment in new technologies and new products." Proof of that is that these days, Mercury Marine is introducing one major new product into the marketplace every six weeks! These announcements are not just new engines but helm offerings like joystick docking and their Skyhook technology. The new Eco Prop is another example of significant product This was the mob scene for the "big reveal" as a lifting mechanism in the ceiling picked up the cage that had been concealing the new 1,550 horsepower Mercury Racing QC4v 1550. 20 Boating Industry Canada APRIL 2015 and performance advances through technology. John Pfeifer seems to us to be the confident, youthful new leader who can embrace the business, place the boater's needs and enjoyment above all and can capitalize on what we all hope will be the return of the good times in boating. When we asked him what the future would be for Mercury Marine, he concluded our Toronto interview by inviting us to come to their major press event in Miami the next month. On Wednesday, February 11, 2015 at the Miami International Boat Show, we again met up with John Pfeifer where he had the opportunity to really introduce significant new Mercury products and it was obvious from his enthusiasm and confidence that he was enjoying his role as the new president. The first of the new products he unveiled was a 350 hp version of Mercury's well-respected and very successful Verado. The second new product was from the talented guys at Mercury Racing; the 400 hp Verado. Continuing on the high-performance theme, the third product was introduced to the press and the general public the next day at the Miami Convention Centre in Mercury's spectacular display. It was the new SC 1550, a 1550 hp version of Mercury's quad cam 9.0 L V8 engine for super serious, high-end performance pleasure craft like poker run boats and catamarans. From the smile on his face, it was easy to see that John Pfeifer is really enjoying his new role at Mercury. Here are the details on these latest new Merc' products, but Pfeifer promises us, there are more important announcements coming soon, so let the good times roll! See the Toronto Boat Show interview video with John Pfeifer on the Boating Industry Canada YouTube Channel at http://ow.ly/KdDAf. http://www.ow.ly/KdDAf

Table of Contents for the Digital Edition of Boating Industry Canada April 2015

Insight
Industry News
Ad Nauseam
Impact - John Pfeifer
Propulsion - Mercury's Latest & Greatest
Product Innovation - Xantrex
Made in Canada - Nova Kool
The Boat Shop - NMEA

Boating Industry Canada April 2015