Boating Industry Canada August 2016 - 8

INDUSTRY NEWS Janet Bauer, Boating Ontario CEO Appointed to the Ontario Tourism Marketing Partnership Corporation Janet Bauer, Boating Ontario CEO has been appointed to the Ontario Tourism Marketing Partnership Corporation (OTMPC), Sector Advisory Committee for a twoyear term. OTMPC is an agency of the Government of Ontario with a vision to position Ontario as a preferred global destination. OTMPC works in collaboration with tourism partners to drive economic growth and job creation in the tourism industry, supporting 359,400 jobs and contributing $28 billion to Ontario's economy. This includes recreational boating. OTMPC's mission is to generate increased visitation by Ontario, Canadian and international tourists, enhance tourism expenditures in Ontario, and contribute to provincial economic prosperity through impactful marketing and results oriented investment partnerships. Meeting three times a year, the role and mandate of the Sector Advisory Committee is to provide OTMPC and its Board with market expertise and input for identifying industry priorities, issues, risks and opportunities as they arise; communicate trends across the sectors with a priority on experiences that align with OTMPC's strategic directions and priorities and to communicate future market development activities and investments within the sectors. With recreational boating being recognized as a key sector of the tourism industry, this appointment strengthens and enhances Boating Ontario's advocacy efforts on behalf of recreational boating industry in Ontario. New Boating Safety App in Development for Canada The NMMA recently secured a $312,000 grant from the Search and Rescue New Initiatives Fund (SARNIF) in order to lead the development of a boating safety smartphone app on behalf of the Canadian recreational boating industry. The interactive smartphone app will provide Canadian boaters with the information they need to boat safely on our waterways. It will be launched in January 2017 to coincide with boat show season across Canada with a dedicated advertising campaign to encourage Canadian boaters to download the free app. Discover Boating, the five regional marine trade associations, the Canadian Power and Sail Squadron and the app developer 8 Boating Industry Canada recently met at the NMMA office in Bolton to collaboratively establish the framework for the content that will be featured in this free boater's safety app. Discover Boating is leading the overall project on behalf of the NMMA and the Canadian recreational boating industry. AUGUST 2016 Andy Lindsay Named Vice President of Sales for Four Winns and Scarab Jet in the Americas Laurent Fabre, President of Beneteau, Four Winns and Scarab Jet for the Americas, is pleased to announce the promotion of Andy Lindsay to the position of Vice President of Sales for Four Winns and Scarab Jet for the Americas. Andy Lindsay will be based out of Cadillac, MI, where both brands share headquarters. Part of Groupe Beneteau, Four Winns and Scarab Jet are both premier fiberglass boat brands and have a rich history in the recreational marine industry. Andy Lindsay has participated in Four Winns' growth since 1990 when he joined the company as a Regional Sales Manager. Since then, Lindsay has held positions of increased responsibility and leadership, most recently serving as National Sales Manager for the United States and Canada for Four Winns, Scarab Jet, Glastron and Wellcraft. Throughout his career, Lindsay has been involved in all facets of the boat building business having strategic input to sales, marketing and product development. He has been directly involved with all regions throughout the United States and Canada and he has indepth knowledge of the needs and concerns of dealers across North America.

Table of Contents for the Digital Edition of Boating Industry Canada August 2016