Boating Industry Canada December 2015 - (Page 18)

The Right Technology can Cruise your Business to success BY JAMIE DEWAR When people go boating with family and friends, the experience is bound to leave a lasting impression. That's why at Legend Boats, our mission is to create memories. In fact, one of our top priorities is to make our customers' first trip out on the water an unforgettable one. An important part of creating these special experiences is ensuring everything runs smoothly for our customers. From selecting the exact boat they want at the best price, to personally showing first-time operators how to use all of the gadgets and gizmos on board, our aim is to simplify the process of buying a boat. Part of simplifying the customer experience included introducing Salesforce in 2013. Salesforce is a customer relationship management platform that combines business processes 18 Boating Industry Canada DECEMBER 2015 and technology to find and keep customers. Not only has the technology made our employees' lives easier, our sales numbers are strong too (up 15 per cent on the year) and our customers have never been happier; our Net Promoter Score of 81 per cent ranks among the top businesses in the world. If you'd like to take your boating business into the future, here are four reasons you should think about implementing a smart CRM solution: Easy to Use and Scalable for Any Size of Business Legend Boats has two Ontario retail locations (in Whitefish and Barrie) and another 55 independent dealers selling our boats across Canada, so we needed a scalable solution that could support our growth, and be flexible enough to handle

Table of Contents for the Digital Edition of Boating Industry Canada December 2015

Insight
Industry News
Ad Nauseam
Impact - Mark Mattson: Meet the man behind the mission to keep Canada’s waters clean, from coast to coast to coast. – by Elizabeth Kerr
Feature - Legend Boats CRM: Jamie Dewar details for us how the use of a customer relationship management (CRM) tool at Legend Boats has elevated their already top notch customer service and sales efforts to the next level. – by Jamie Dewar
Made In Canada - Waubaushene Pump and Welding: Andy visits Waubaushene Pump and Welding and discovers how they have become a Canadian-made solution with an International reach for vacuum pumpout systems. – by Andy Adams
Made In Canada - Acuva Technologies: Making safe onboard drinking water commonplace. – by Glen Cairns
Made In Canada - Seaweed Marine: Seaweed Marine Products introduces us to their Tend'r Roller® system, a marine roll on davit system. – by Glen Cairns
ABYC - Ethanol and Biobutanol: Biobutanol as a substitute for ethanol in marine fuel is closer to becoming a reality than you might think. – by Jeff Wasil

Boating Industry Canada December 2015