Boating Industry Canada October 2016 - 20

MARKETING

Rail Yard
Wake Park

A Great Way to Attract
New Boating Families!

BY ANDY ADAMS

I THINK THAT we all agree it's important to bring new people
into boating, so it's amazing to me that more marinas and boat
dealers don't have relationships with, or even direct referrals
to, businesses like Rail Yard Wake Park.
There are not very many wake parks in Canada yet however, I would suggest that they deserve our support as an
industry and further, if your boating or marina business had
the right waterfront opportunity, maybe you should consider
investing in supporting, or even creating your own cable park.
It's a significant undertaking but it could be a powerful
marketing tool for you, and a new profit centre too, especially
for dealers selling wake sports boats.
To expect a family with limited skill or experience, to go
out and buy a boat in order to learn how to waterski or wakeboard, is not very reasonable. Costs are far out of reach for

20

Boating Industry Canada

OCTOBER 2016

Christine Benns runs Rail Yard Wake Park through the summer.
Her husband Ross is in marketing and it shows! The graphics and
railway paraphernalia are very well done and reflect the fact that the
rail line runs along the east side of the lake.

most people, yet a novice can take the "Learn to Ride" 30
minute lesson at Rail Yard Wake Park for a mere $80 and they
have a 99% success rate of people getting up and riding on
their very first lesson.
Really! $80 and a new rider experiences success.
How many of us have watched families with boats (that
are not well suited to wake boarding), driven by parents who
don't understand the sport, drag their children up and down
the lake until the child is half drowned and yet, they still
don't get up riding.
One of the most amazing things about Rail Yard Wake Park
is that it is just 15 minutes by car from Aurora, Newmarket and



Table of Contents for the Digital Edition of Boating Industry Canada October 2016

IMPACT: CHARLIE BULMER
MARKETING: RAIL YARD WAKE PARK
MADE IN CANADA: TOMCAT BOATS
INSIGHT
INDUSTRY NEWS
AD NAUSEAM
Boating Industry Canada October 2016 - Cover1
Boating Industry Canada October 2016 - Cover2
Boating Industry Canada October 2016 - 3
Boating Industry Canada October 2016 - INSIGHT
Boating Industry Canada October 2016 - 5
Boating Industry Canada October 2016 - INDUSTRY NEWS
Boating Industry Canada October 2016 - 7
Boating Industry Canada October 2016 - 8
Boating Industry Canada October 2016 - 9
Boating Industry Canada October 2016 - 10
Boating Industry Canada October 2016 - 11
Boating Industry Canada October 2016 - 12
Boating Industry Canada October 2016 - 13
Boating Industry Canada October 2016 - IMPACT: CHARLIE BULMER
Boating Industry Canada October 2016 - 15
Boating Industry Canada October 2016 - 16
Boating Industry Canada October 2016 - 17
Boating Industry Canada October 2016 - 18
Boating Industry Canada October 2016 - 19
Boating Industry Canada October 2016 - MARKETING: RAIL YARD WAKE PARK
Boating Industry Canada October 2016 - 21
Boating Industry Canada October 2016 - 22
Boating Industry Canada October 2016 - 23
Boating Industry Canada October 2016 - 24
Boating Industry Canada October 2016 - 25
Boating Industry Canada October 2016 - MADE IN CANADA: TOMCAT BOATS
Boating Industry Canada October 2016 - 27
Boating Industry Canada October 2016 - AD NAUSEAM
Boating Industry Canada October 2016 - 29
Boating Industry Canada October 2016 - 30
Boating Industry Canada October 2016 - Cover3
Boating Industry Canada October 2016 - Cover4
https://www.nxtbook.com/kerrwil/boatingindustrycanada/february2017
https://www.nxtbook.com/kerrwil/boatingindustrycanada/december2016
https://www.nxtbook.com/kerrwil/boatingindustrycanada/october2016
https://www.nxtbook.com/kerrwil/boatingindustrycanada/august2016
https://www.nxtbook.com/kerrwil/boatingindustrycanada/june2016
https://www.nxtbook.com/kerrwil/boatingindustrycanada/april2016
https://www.nxtbook.com/kerrwil/boatingindustrycanada/february2016
https://www.nxtbook.com/kerrwil/boatingindustrycanada/december2015
https://www.nxtbook.com/kerrwil/boatingindustrycanada/october2015
https://www.nxtbook.com/kerrwil/boatingindustrycanada/august2015
https://www.nxtbook.com/kerrwil/boatingindustrycanada/june2015
https://www.nxtbook.com/kerrwil/boatingindustrycanada/april2015
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