Canadian Yachting April 2017 - 6

GALLEY GUYS

Near-Beer
off the Pier

By The Galley Guys: Greg Nicoll, John Armstrong
and Andy Adams

T

here is nothing so refreshing and enjoyable as a frosty,
cold beer on a hot sunny afternoon, but sometimes
one tastes like another and the added effects of the
sun and the boat's movements can make a couple of beers, a little too much.
Ice cold water is the most refreshing thing I can think of, but
after a few sips with little or no flavour and no "body", the water
looses its appeal.
WHAT TO DO?
We like beer, but it's the alcohol that makes it a bad choice.
Perhaps the solution is beer without the alcohol. In typical
Galley Guy fashion, we wanted to try out this theory under the
best possible circumstances, so we contacted our friend Jan
Willem De Jong, Managing Director at Neptunus Yachts and
invited him to bring his gorgeous new Neptunus 550 over to
Harbour West so we could relax together onboard and test the
theory that "near-beer" is a good solution.
In preparation for this, we went to the Beer Store to check
out the selection and discovered that in Ontario at least, they
don't sell near-beer. All the beers the Ontario Beer Store carry
have at least a bit of alcohol (and some contain a fair bit)!
The next course of action was to head to the grocery store
and sure enough, we discovered that they all carry some form of
low alcohol or de-alcoholized beer. As true Galley Guys, we
didn't know this...although I'm betting that you probably
already did!
In a story by the Canadian Press last summer, we learned
that Budweiser is launching its first non-alcoholic beer since
Prohibition in Canada targeting what they expect will be a growing thirst for near-beer.
In recent years, Canadians have increasingly turned to lowand non-alcoholic beverages, and Labatt, which has brewed

6

Canadian Yachting

The Galley Guys assemble on the spacious port side deck of
the Neptunus 550 Express in Harbour West, Hamilton.
Inset: A few cold brews awaiting the big test!

Budweiser in Canada since 1980, is counting on that to continue.
According to Euromonitor International, in 2015, Canadians
consumed 11.6 million litres of low- and non-alcoholic beverages which was an increase of 9.1 per cent over the previous
year. That jump followed double-digit growth from 2010 and
2014, the market research firm says.
The Canadian Press story noted that the market is unlikely
to stop expanding any time soon. From 2015-2020, sales volume
is expected to grow by more than eight per cent a year according
to Mark Strobel, a Euromonitor International research analyst.
Strobel said the rise in the non-alcohol business is being driven by young people who are more socially responsible and also
older folks who want to limit their alcohol intake, just like the
Galley Guys!
Despite continuous growth, non-alcoholic beer is still a fairly
small market in Canada, especially when compared to the overall beer business. For the year beginning at the end of March
2014, Canadians drank 2.257 billion litres of regular beer,
Statistics Canada data shows.
Labatt is confident that Budweiser will be the top choice for
non-alcoholic beer drinkers and they have made a $6 million
investment in equipment to make Prohibition Brew.
But, all the major beer companies are offering low- and nonalcoholic choices and so are more and more craft breweries.
Labatt will make Budweiser Prohibition Brew available in some
convenience stores, grocery stores and fast-food outlets. It's the
fast food opportunity that could be the most valuable. Canada's
aging and more health-conscious population may be turning
away from soft drinks at the fast food outlets.
As a bit of background, non-alcoholic beer actually starts out
as normal beer. A brewer mashes malt and boils it with hops and
then the beer goes through a fermentation process, which creates
alcohol and carbon dioxide. At this point, a brewer would bottle

APRIL 2017



Table of Contents for the Digital Edition of Canadian Yachting April 2017

Vantage Point: Celebrating Canada’s 150th
Galley Guys: Near-Beer off the Pier
Club Profile: Cedar Island Yacht Club
Travel Destination: Victoria International Marina
Seamanship: Top Dead Centre
Cruising Destination: Northern Georgian Bay
International Cruising Destination: Almost Canadian, Almost Caribbean
Sail Review: Leopard 45
Power Review: Carver 52 Command Bridge
The Port Hole
Trailering Part 1: Trouble-free Towing
Crossing the Line: Let’s Make the America’s Cup Great Again
Canadian Yachting April 2017 - Cover1
Canadian Yachting April 2017 - Cover2
Canadian Yachting April 2017 - Vantage Point: Celebrating Canada’s 150th
Canadian Yachting April 2017 - 4
Canadian Yachting April 2017 - 5
Canadian Yachting April 2017 - Galley Guys: Near-Beer off the Pier
Canadian Yachting April 2017 - 7
Canadian Yachting April 2017 - 8
Canadian Yachting April 2017 - 9
Canadian Yachting April 2017 - Club Profile: Cedar Island Yacht Club
Canadian Yachting April 2017 - 11
Canadian Yachting April 2017 - 12
Canadian Yachting April 2017 - 13
Canadian Yachting April 2017 - 14
Canadian Yachting April 2017 - 15
Canadian Yachting April 2017 - Travel Destination: Victoria International Marina
Canadian Yachting April 2017 - 17
Canadian Yachting April 2017 - 18
Canadian Yachting April 2017 - 19
Canadian Yachting April 2017 - 20
Canadian Yachting April 2017 - 21
Canadian Yachting April 2017 - 22
Canadian Yachting April 2017 - Seamanship: Top Dead Centre
Canadian Yachting April 2017 - 24
Canadian Yachting April 2017 - 25
Canadian Yachting April 2017 - Cruising Destination: Northern Georgian Bay
Canadian Yachting April 2017 - 27
Canadian Yachting April 2017 - 28
Canadian Yachting April 2017 - 29
Canadian Yachting April 2017 - 30
Canadian Yachting April 2017 - 31
Canadian Yachting April 2017 - 32
Canadian Yachting April 2017 - 33
Canadian Yachting April 2017 - International Cruising Destination: Almost Canadian, Almost Caribbean
Canadian Yachting April 2017 - 35
Canadian Yachting April 2017 - 36
Canadian Yachting April 2017 - 37
Canadian Yachting April 2017 - 38
Canadian Yachting April 2017 - 39
Canadian Yachting April 2017 - Sail Review: Leopard 45
Canadian Yachting April 2017 - 41
Canadian Yachting April 2017 - 42
Canadian Yachting April 2017 - 43
Canadian Yachting April 2017 - 44
Canadian Yachting April 2017 - 45
Canadian Yachting April 2017 - Power Review: Carver 52 Command Bridge
Canadian Yachting April 2017 - 47
Canadian Yachting April 2017 - 48
Canadian Yachting April 2017 - 49
Canadian Yachting April 2017 - 50
Canadian Yachting April 2017 - The Port Hole
Canadian Yachting April 2017 - 52
Canadian Yachting April 2017 - 53
Canadian Yachting April 2017 - 54
Canadian Yachting April 2017 - 55
Canadian Yachting April 2017 - 56
Canadian Yachting April 2017 - 57
Canadian Yachting April 2017 - 58
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Canadian Yachting April 2017 - 73
Canadian Yachting April 2017 - 74
Canadian Yachting April 2017 - 75
Canadian Yachting April 2017 - Trailering Part 1: Trouble-free Towing
Canadian Yachting April 2017 - 77
Canadian Yachting April 2017 - 78
Canadian Yachting April 2017 - 79
Canadian Yachting April 2017 - 80
Canadian Yachting April 2017 - 81
Canadian Yachting April 2017 - 82
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Canadian Yachting April 2017 - 93
Canadian Yachting April 2017 - 94
Canadian Yachting April 2017 - 95
Canadian Yachting April 2017 - 96
Canadian Yachting April 2017 - 97
Canadian Yachting April 2017 - Crossing the Line: Let’s Make the America’s Cup Great Again
Canadian Yachting April 2017 - Cover3
Canadian Yachting April 2017 - Cover4
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