E‑commerce law electronic communications, in step with technological progress and market requirements, in tandem with the opening of the telecoms market to competition. B. Outlook: the digital strategy of the european union Much has already been said about the digital economy. A certain number of texts are currently in the process of being adopted, and Communications have been issued by the European authorities showing a clear desire to harmonise e-commerce to an even greater degree, in order to complete the single digital market. Meanwhile, the essential "E-commerce Directive", has not been challenged. The Commission presented its digital strategy in a Communication dated 6 May 2015. The objectives include: - bringing the negotiations on common European data protection rules to a rapid conclusion; - making the ongoing reform of the rules governing telecommunications more ambitious; - modifying, simplifying and clarifying the rules governing copyright in order to take account of the new technologies; - simplifying the rules that protect consumers making purchases online; - facilitating business start-ups in order to encourage innovation; - bolstering apprenticeships and improving skills in the digital field; - allowing access to the same online services and content in all EU countries. In order to develop this strategy, three approaches are proposed as the basis of the legislative agenda: 1. Improving access to digital goods and services 2. Fostering an environment that favours the development of digital networks and services 3. Allowing the digital sector to constitute an engine of growth The legislative programme proposed by the European Union follows these three approaches naturally. 289